Bruster's Real Ice Cream

About Us

Bruce Reed founded Bruster's Real Ice Cream in 1989. His passion for extraordinary ice cream and stellar customer service guaranteed his success and there are now over 230 stores open in 18 states, and counting! This is the fresh opportunity you've been looking for.

Though much has changed since the beginning of Bruster's, we still adhere to the guiding principles that have made us the revered brand we are today. Bruster's still uses fresh, real ingredients in our famous ice creams. All of our desserts (cakes, pies and waffle cones) and our ice creams are made right in the store where they are served. As a franchisee you can select up to 37 flavors to serve daily from close to 150 recipes! Our simple retail model distinguishes us from the other franchises by focusing on serving ice cream and related products filled with the giant chunks of real fruit, candies, cookies, nuts and other delicious mix-ins.

Bruce started serving ice cream for one reason: to make his customers happy! That is still the reason Bruster's is serving ice cream today.

Why Bruster's Franchise?

When choosing a franchise your first concern should be finding the one that is right for you, options are important. We have selected a menu of options to help you develop your Bruster's. The process begins by finding an ideal location to build your Bruster's where you manufacture and retail our fabulous real ice cream. Your store can be freestanding or inline. You will need to consider your budget, objective, and market conditions to decide which type of location is best for you. It can feature our signature product only or you have the option to co-brand with a trusted and admired hot dog brand, Nathan's Famous hot dogs.

To help you benefit from your investment and benefit from incremental sales, especially during peak season, you have the option of expanding your locations and territory. Bruster's offers a generous territory of 6 miles or 75,000 in population (whichever is smaller). Your equipment package purchase will include an ice cream cart and trailer to expand your service territory through catering events, school functions, festivals, and other captive audience venues that may be available. Your franchise fee for this opportunity is $20,000 for Bruster's only and $27,500 if you choose both Bruster's and Nathan's Famous hot dogs. A great value!

Training and support

We have over two decades of experience to help you and our brand grow simultaneously. Many brands are eager to grow at any expense, even the expense of their franchisees, but not us! We are a privately held company and this gives us the control to open as many locations as possible as long as it is the right store, in the right place with the right person. Then our team is here to support you with:

• Real estate review and approval


• Comprehensive training for management and scoopers


• Marketing tools, programs and field representatives


• Construction management


• Field operations for opening and ongoing support and consultation