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Honest-1 Auto Care Honest-1 Auto Care

 

Honest 01

About Us

Every year the average age of the 249 million operating vehicles in the U.S. is growing older. With over $35 billion in maintenance and repairs per year, now is the time to take advantage of the great opportunity that Honest-1 is offering. Our philosophy is Honesty, Value and Support. We provide an unwavering commitment to our customers as well as the environment we all live in.

The Honest-1 brand is developed through superior training, support, and a vast array of franchise offerings including Region Developer/Unit Owners. We are the country's most trusted family of automotive maintenance and repair centers. It is our dedication to our customers and franchisees that has made us the most powerful automotive franchise in the industry.


Opportunities

We provide multiple franchise programs to fit most investment levels and situations.

Region Developer Program:
Strong Six-Figure Income Potential. This program allows a developer to obtain a larger territory with the intent of selling and developing future Honest-1 franchises. A Region Developer will pay a franchise fee for the right to own the area as well as develop and service a specific number of Centers. In return the Developer receives a percentage of the initial franchise fees and ongoing royalties. We want the RD to focus 100% on selling and opening unit franchises so we do not require the RD's to open a unit. Each RD has a development timetable within which to sell unit franchises in their exclusive territory.

New Franchisees: Little or no industry knowledge? No problem. We provide and extensive and ongoing training program for new and existing businesses. We will also work with real estate developers and have you up and running in a new "build-to-suit" center.

Current Owners: For current automotive repair center owners we offer a simple conversion program that is straight forward. This includes some great financial incentives.


Why Choose Honest-1?

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Honest-1 is an Eco-Friendly company and we take this title seriously. Our eco-friendly initiatives and strategies are at the top of our priority list. We are on a mission to be the cleanest company in a traditionally dirty industry. Our main areas of focus are:

  • Recycling
  • Pollution Prevention
  • Resource Conservation
  • Offer and Promote "Eco-Friendly" Services

Well over half of customers bringing in vehicles for service are females which is why Honest-1 centers are designed to be family friendly. Our upscale centers have features such as:

  • Tiled lobbies
  • Leather easy chairs and couches
  • Internet café
  • Large screen TVs
  • Complimentary beverages
  • Children's play area
  • Tiled and upscale restrooms
  • Exceptionally clean work areas

Ideal Candidate

Region Developer: A strong sales ability sales and/or marketing background with management experience is needed. The developer should be an extrovert and networker that is money motivated. They should be good at multi-tasking and have the ability to coach owners.

Unit Owners: An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts.


Honest-1 Auto Care is currently accepting inquiries from the following states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, Wyoming.

Interested parties should have at least $90,000 to invest.

Articles Related to Honest-1 Auto Care

 
August 23, 2011
At a recent conference held in Carefree, Arizona, Honest-1 Auto Care gave sessions focused on increasing revenue and customer leads, boosting the bottom line and reinforcing best practices. The three day conference was led primarily by company leaders, national vendors and top performing franchisees, speaking from their experience and encouraging other members of the franchise family with tips and tricks they've learned along the way.   Read More »

August 05, 2010

Local Entrepreneur 'Steers' Community in Right Direction to Protect the Environment   Read More »

June 02, 2010

Local Entrepreneur To Offer Eco-Friendly and Family-Focused   Read More »

Press Releases Related to Honest-1 Auto Care

 
December 21, 2011
Innovative Auto Repair and Maintenance Franchise Powers Social Media Initiative through its Partnership with Zurvita   Read More »

December 08, 2011
Honest-1 Auto Care announced today the plans for President and CEO Jack Keilt to assume majority interest. Keilt, along with COO Rissy Sutherland, will take over the ownership shares previously held by Gary and Lisa Messer, former chairman and secretary of Honest-1.   Read More »

October 12, 2011
In addition to the Middlesex location, Honest-1 will soon be bringing a second full-service auto repair and maintenance location to the great state of New Jersey, thanks to local entrepreneur Barry Lasher. Lasher is excited to open the franchise in Princeton, NJ, bringing the family-friendly attitude and expert service of Honest-1, saying “I am thrilled to be part of a business that exceeds auto industry standards to protect the environment and hope that this encourages other local businesses to ‘go green’.”   Read More »

Honest-1 Auto Care Request Form

 

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Receive additional support, training, financing info and available locations.

  • Liquid Capital Required: $90,000 - $100,000
  • Net Worth Required: $350,000 - $400,000
  • Business Type: Franchise
  • Financing Assistance: Available, via third party
  • Training and Support: Available
  • Initial Investment: $174,200 - $292,500