Midas

About Us

Consider the opportunity – A world famous brand and one of the most recognized names in auto repair and maintenance enjoying 97% brand name recognition¹. To many consumers in North America, you are a trusted household name the day you open your doors for business. The Midas brand name is an important competitive advantage for you as you establish your business.

Our Brand and Our Legacy

• 97% 'Midas' brand name recognition¹
• Over 50 years of industry leadership
• Globally recognized brand with 2,300 shops worldwide
• A leader in the auto service industry and ranked #61 overall in Entrepreneur Magazine's Franchise 500
• Active member of the Motorist Assurance Program (MAP) supporting adherence to service standards for automotive repair businesses
• A track record of adapting and adjusting to new consumer demands with new programs and retail services
• An ongoing commitment to deliver quality service and to satisfy our customers

Other Competitive Advantages

Midas has been building an unmatched reputation in the auto-repair industry for over half a century since our founding in Macon, Georgia. Midas franchisees experience the best of both worlds: the support of an experienced franchise organization combined with the satisfaction of operating your very own auto service business. As a premier brand name in world-class car care we want to help you succeed; before you open and as you continue to operate your shop you will have access to Midas support and resources. We continue to enhance our retail strategy to help you grow your business with systems and programs such as -

• Select Lifetime Warranty Products
• Strategic alliances for parts distribution to North American Midas locations
• Industry Leader in three core categories: Exhaust, Brakes, Shocks & Struts
• R.O. Writer^TM Shop Management System
• A large franchisee network in North America (United States and Canada)
• North America-wide retail programs like tires and Fleet account management

Why Midas?

Midas is a world famous brand as well as one of the most recognized names in auto repair and maintenance. Many consumers in North America consider Midas to be a trusted household name the day you open your doors for business. With people keeping their vehicles for longer periods of time, comes an increased demand for automotive service centers that perform preventative maintenance and automotive repairs. Midas is a trusted brand that many consumers turn to for a wide range of automotive services. Our service centers provide total car care including tires, tire services and oil changes. As a Midas franchisee, you'll be well-positioned to capitalize on the continued demand for automotive services and build long-term relationships with customers who want convenient, quality car care. As a Midas franchisee, you'll operate a recession-resistant business that enjoys 97% consumer recognition¹ and provides you with a significant competitive edge in the marketplace.

As a Midas franchisee you will:

• Oversee your business with full P&L responsibilities
• Enjoy the challenge of growing your own business
• Engage with your customers through the Midas CRM system to promote offers and provide service reminders
• Select, hire and train your very own top-notch staff
• Optimize your shop operation for expected service demand
• Strive to become "the shop" your customers think of first when they think of servicing their vehicles
• Represent Midas in your community through business associations, sponsorships and local charity outreach activities

Ideal Candidate

Midas is looking for progressive-minded business operators who are ready to invest in a business of their own. The auto service business is a challenging, hands-on environment that requires someone with passion for customer service excellence. Franchise candidates have the confidence and vision to take an active approach to building their own business while serving Midas customers in their local community.

• Strong business acumen
• Passion to exceed customer expectations
• Energy and drive to build your business
• Vision and motivation to positively impact the community
• Integrity in execution of franchise programs
• Diligent financial management
• Strong interpersonal and leadership skills

Testimonials

"We have well trained technicians who understand the electronics, suspension and brake systems of vehicles inside and out. I'm always looking for new training programs and purchasing new state of the art equipment to make our technicians' job easier and more accurate."

"Going above and beyond for our customers is what it's all about. Midas is in the car care business but we're essentially in the people business and at the end of the day it all comes back to great customer service."

"Owning a Midas franchise is better than being an independent – Midas has a great support system and they have great training for you and your staff. If you have a problem you're not alone and you also get better deals on your pricing and parts than if you were independent."