Parable Franchise

For someone new to retailing or new to the Christian retail industry, a Parable franchise offers a complete "how to" program with all the training and support needed to open and run a successful new store.

From site location and store construction to fixtures, inventory and set-up all the way through a grand opening and beyond, a new Parable franchisee will find expertise and knowledge to help support and guide you in this new venture. You still own the business, but you'll improve your opportunity for success with our proven methods.


Parable provides experience and know-how in every phase of Christian retail.
Strength in Numbers

When you franchise with Parable, you not only become part of
America's largest Christian retail franchise—you become a part of The Parable Group as a whole. Overall, there are nearly 200 total franchise and member stores*. Our strength in numbers helps Parable stores receive additional publisher discounts, special deals and group buying rates.

The Parable family connects regularly at conferences, webinars and other meetings to share ideas, best practices and most importantly, fellowship with one another.

Brand Trust

Investing in a Parable franchise is an investment in a trusted name for Christian products. You benefit from the shared experience of shoppers from other Parable locations throughout
the country.

Parable Franchise Services

Every store is unique. When you choose to franchise with Parable, we'll work together to identify your specific needs and goals. Then we'll create a roadmap to help you achieve your goals. Here is just some of what we offer!

Training Initial and ongoing training Management and staff Retail best practices

Store Development Design and layout Fixtures and equipment Store setup, merchandising and opening

Marketing Grand opening plan Seasonal catalogs and flyers In-store posters and circular E-commerce website E-mail marketing

Staying Connected MemberNET site for downloads and information Weekly newsletter updates Annual convention and franchise meetings

When you choose to franchise with Parable, we'll work together to identify your specific needs and goals. Then we'll create a roadmap to help you achieve your goals. Whether you're a new store or have been in business for 100 years, we can help you take your business to the next level.

Put our experience to work for you! Learn more today!