Ritter's Frozen Custard

Become Part of the Ritter's Frozen Custard Franchise Family

This is Premium Ice Cream! Ritter's Frozen Custard is an award winning premium ice cream franchise. We offer a proprietary, super-premium ice cream menu, served in an engaging, clean, friendly atmosphere. Ritter's signature products include the famous "Glacier", which is fresh-made frozen custard blended with popular fruit or candy toppings.

Other products include Ritter's popular specialty sundaes (Turtle Sundae, Strawberry Delight, Grizzly Cub Sundae, Mud Sundae, Hot Fudge Brownie Sundae, Peanut Butter Mountain and Banana Split) Banana Split), as well as shakes, malts, smoothies, cakes and novelties.

Awards

• Voted Best Cake in Indianapolis - Indianapolis Monthly, December 2005
• Voted Best of Desserts - Indianapolis Woman's Choice Award, 2005
• Voted Best in Indy - Indianapolis Monthly Magazine, "Best of Indy", 2003
• Voted Best in Detroit - Detroit Free Press Critic's Choice, May 2002
• Voted Best in Evansville

Owning a Ritter's Frozen Custard Shoppe

What is Ritter's looking for in a franchisee? Successful franchisees who are motivated, high-energy individuals that demonstrate a love and passion for the product and concept. Food or retail experience is preferred, but not required.

Types of Franchises Available

Single unit franchises are available for qualified franchise candidates. For franchisees with multi-unit restaurant experience, multi-unit territories are available. Future expansion to multiple units is available for single unit franchisees in good standing.

Ritter's Frozen Custard has a number of retail options available. Shoppe locations include:

• Free-standing buildings
• Mall out lots
• Strip centers
• Sports arenas
• Airports
• Other types of non-traditional retail venues

Franchise Fee - $25,000
Minimum Liquid Capital - $75,000
Minimum Net Worth - $250,000

Training and Support

Ritter's Frozen Custard training and support begins with a comprehensive three week training period at a certified Ritter's training facility. During initial training, you'll become familiar with the history of Ritter's, the importance of our philosophy and Brand positioning. You'll become thoroughly immersed in our operations manual, which details standard operating procedures for all facets of operating and managing a Ritter's Frozen Custard Shoppe.

As a Ritter's Franchisee, you'll also get business management training which covers our POS System, inventory management, labor controls, food cost analysis, and much more. You'll be trained in a hands-on, real world environment.

When your opening week arrives, our experienced training staff will come to your location to assist you through your initial opening period. After your store has opened, our Franchise Business Consultants will continue to make regular on-site visits. All this will assist you in your efforts to achieve even greater results.

Marketing - We provide a full range of:

• Radio and TV spots
• Local Store Marketing Programs
• Public Relations
• Point of Purchase materials
• Menu brochures

Purchasing - Ritter's has procurement contracts and relationships with the vendors you need to operate your business

Real Estate - We assist you in site selection and will introduce you to our broker network

Construction - We will guide you through all the phases of building and opening your Ritter's Frozen Custard Shoppe

In addition, you will have access to our private franchise intranet system, which serves as a repository for a wide range of business operations and marketing information. Further, the Ritter's intranet offers extensive intercommunication tools such as proprietary e-mail, chat rooms, FAQ sections and customizable individual web pages, to name a few.