1-2-3 Fit Franchise Sponsors the American Heart Association Start! Campaign

Posted on May 15, 2007 by

Neighborhood fitness center franchise supports movement to create a new culture of physical activity

Denver, CO - 1-2-3 Fit, the emerging leader in neighborhood fitness centers, has entered into a sponsorship arrangement with the American Heart Association to support Start! - a new movement to help Americans improve their health by walking. 1-2-3 Fit offers an industry-recognized, 30-minute workout using revolutionary Simbio™ equipment and differentiates itself through its personalized approach with a supportive staff.

To get Americans up and moving, the American Heart Association has launched Start! to encourage corporations and the workforce to promote physical fitness and break down the obstacles that keep Americans from being physically active.  The movement focuses on walking as an activity because it’s accessible, free and has the lowest dropout rate of any type of exercise. Each year, Americans suffer 1.2 million heart attacks. Cardiovascular disease and stroke continue to be the nation’s No. 1 and No. 3 killers, claiming 870,000 lives each year. Promoting physical activity through workplace walking programs can help employees reduce their risk for heart disease and stroke.

“The 1-2-3 Fit workout was designed to be fun and easy for Americans to lead healthier, active lives and we are proud to support programs that encourage that goal,” said Brooksy Smith, 1-2-3 Fit President and CEO.  “The Start! Campaign is revolutionary because it encourages businesses to remove the obstacles to better health and gives people easy tools to track their progress and be successful.”

The American Heart Association’s premiere fundraiser is the Start! Heart Walk. Heart Walks are fundraisers designed to create opportunities for people to improve their health by walking and simultaneously raising funds to help fight heart disease and stroke. As part of the sponsorship commitment 1-2-3 Fit will be on site to conduct a pre-event warm-up session for the participants at the American Heart Association’s Start! Heart Walk in Denver on June 2 at the Denver Performing Arts Center.

”We are extremely excited to be partnering with 1-2-3 Fit. 1-2-3 Fit truly embodies the Start! message which encourages Americans to become more physically active in order to live longer, stronger, heart-healthy lives,” said Andy Buroker, Chairman and CEO, American Heart Association.

1-2-3 Fit opened its doors to the public and offered free workouts on April 25th to commemorate the first ever Start! Walking At Work Day. The Company will be hosting another day of free workouts at all of its 37 locations on June 13th. Contact you local 1-2-3 Fit franchise for details.

About 1-2-3 Fit

1-2-3 Fit, the emerging leader in neighborhood fitness centers, offers an industry-recognized, 30-minute personalized workout using revolutionary Simbio™ equipment and supportive staff. The company currently operates 37 locations across the country. 

About the American Heart Association

Founded in 1924, the American Heart Association today is the nation’s oldest and largest voluntary health organization dedicated to reducing disability and death from cardiovascular diseases and stroke.  These diseases, America’s No. 1 and No. 3 killers, claim about 870,000 lives a year.  In fiscal year 2005–06 the association invested over $543 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit americanheart.org.