Revive Energy Brings Franchising To Strong Energy Drink Market

Posted on June 01, 2011 by Bryan Nisperos

From coffee to energy drinks, there are huge profits to be made from products that get people going. Production estimates for coffee worldwide currently sit at around 110-120 million bags per year. This number has been steadily on the rise, and since the introduction of Red Bull to the United States in 1997, this new energy market has taken off as well. With the industry growing exponentially each year, energy drinks alone are accounting for a nearly 10 billion dollar market.

Over the years since Red Bull hit the scene, countless competitors have cropped up in all shapes and sizes. From massive 40oz cans to tiny 1 or 2oz shots, and the remarkable thing about all of them is the premium price that retailers can charge and that consumers are increasingly willing to pay, but breaking into the industry isn't easy. Although a quick walk through a convenience store will reveal dozens of different types of energy drinks and mints, brands like Full Throttle, Rehab, BPM, NOS and a slew of others are all owned by Coca Cola. Pepsi also boasts a similar energy portfolio. This makes the energy supplement market seem almost impenetrable, but that's where Revive Energy comes into play.

Revive is a sugar free energy mint that features all of the potency of an energy drink combined with herbal supplements and powerful antioxidants. Revive's product is an excellent alternative to energy drinks and coffee because it not only contains the caffeine to get you going in the morning or when you're feeling sluggish after lunch, but because it's an energy mint, the microencapsulated caffeine can be absorbed slowly by your body, preventing the sudden high and subsequent crash found in most energy drinks.

The science behind Revive isn't its only asset; the company also has an ingenious sales model that allows its franchisees to get into a product with a built-in market and strong business plan while maintaining a relatively low barrier to entry in the $15K - $18K range.

The business has two main revenue streams: vending machines and retail displays. The Revive vending machines vend one Revive mint for .50 cents and offer a great opportunity for the franchisee to setup these small, attractive machines at local retail locations, and then simply stop by as needed to refill the machines and collect the change. The retail displays come in 2 packs (sold for $.90-$1.20) or 8 packs (sold for $2.40-$3) and are an easy sell for gas stations, convenience stores and even non-traditional locations like gyms, fitness centers, etc.

Revive is relatively new to the energy supplement market, but their unique product and innovative sales approach makes it the perfect business opportunity for anyone looking for a source of additional income.