3 Twitter Tools That Are Vital For Your Business

Posted on June 14, 2011 by Bryan Nisperos

For those who haven't yet entered the Twitter scene, it's quite possible that you share the common misconception as many other Twitter virgins, that Twitter is all about telling everyone what you had for breakfast and other inconsequential daily activities. The participation in which, couldn't possibly lead to the betterment of your business. The reality however, is that Twitter can be such a fantastic tool for your business if you utilize its full potential. After you are done reading how the three Twitter tools listed below can truly enhance your social media marketing efforts, you might just have a different mindset when it comes to Twitter.

Twellow (http://twellow.com)

When you start tweeting for your business, it's important to get followers who may potentially turn into customers one day. One of the best ways to get on the radar of your target audience is to start following them. Reason being, when you start following someone, they receive an email notification that they have a new follower, at which point they can visit your account and decide whether or not to follow you back. So how do you find these people? That's where Twellow comes in. You can use Twellow to search for Twitter users based on words in their usernames, names, bios, and their geographic location; making targeting your future customers pretty simple.

Advanced Twitter Search (http://search.twitter.com/advanced)

Wouldn't it be wild if at the exact moment someone is talking about a need or want that your product or services fulfills, you were right there to help out? Guess what? With Twitter's Advanced Search feature, this concept is entirely possible. Not only can you search for words within real-time tweets, you can take it one step further and look for people tweeting certain words within a defined geographic location. Finding people who have a need or want right now, for what your business has to offer, doesn't get much easier than this.

Visibli (http://visibli.com)

An important part of social networking for your business is sharing information that people will find of interest and value; and while you may think you know what that is, the reality may surprise you. So how do you figure out for sure what your audience finds interesting? Enter, Visibli. Visibli analyzes how many clicks the links within your tweets are receiving. Therefore, if you make a habit of keeping an eye on your Visibli analytics, you'll be able to see exactly what topics spur the most action. Once you have that data, all you need to do is start sharing more information about the topics that your followers and fans really want to read about and share with their networks.

Written by AK Stout
AK Stout is the Owner of Saying It Social, LLC. AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. Read more about AK Stout