Q&A with Pat Saign, Director of Franchise Development at COIT

Posted on December 28, 2011 by Ben Baggett

Pat Saign, Director of Franchise Development for COIT Cleaning and Restoration Services explains more on why this is such a great opportunity in a thriving business.

Can you please tell us more about the cleaning and restoration industry?

People are using their homes more and have become a maintenance driven home owner rather than one of consumption.  They need ongoing cleaning services to save them time, maintain a clean family home environment, and to maintain their home and their possesions longer.  It is an industry of repeat customers with multiple "touch points".

How has this industry changed in the last 10 to 20 years? 

Additional services have been added, low barriers to entry have increased competition, retention driven, customer service driven

What trends do you see over the next 5 to 10 years? 

More new services, higher levels of customer service, online & mobile ordering of services, retention driven marketing, consumers seeking higher indoor air qulity

What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate? 

Low barriers to entry = high competition in the market

Why do you think COIT stands out against your competitors? 

Leader, 61 years of experience, strong brand , 100% guaranteed, offers more services than competitors, brand awareness and brand loyalty and conviction

What makes COIT more attractive than your competitor's? 

61 years of service, leader in introducing multiple cleaning services, 100% guarantee, network of successful franchisees and company owned markets

Describe the ideal candidate. 

Sales driven, great people skills, high work ethic, coachable and willing to learn and adapt, some experience, educated, well capitalized.   Our competition requires less because they offer less.

What's the strongest skill you require in a candidate? 

Sales skill sets and people skills

Why has you're COIT been successful?

We have been a proven leader for 61 years, introduced new services, continue to innovate the industry

What advice would you give someone interested in buying a franchise in your industry? 

Select a strong market, be properly capitalized, hire great people

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?

None to two years