Q&A with Glenn Young of Liquid Nutrition!

Posted on December 29, 2011 by Jessica Dees

Learn more about Liquid Nutrition! GlennYoung answered some questions for us about this opportunity and how it can be your next step on the road to success                                                                                                                                                                           

How was Liquid Nutrition originally conceived and started?

Our story begins, as many exciting stories do, in downtown Montreal. Obsessed with health and wellness, Chantal and Greg Chamandy, set up stores in an area surrounded by offices, universities and large health clubs.

They realized that the health conscious and time-deprived people in their city needed maximum nutrition for maximum performance. Greg and Chantal integrated vitamins and supplements into Liquid Nutrition, creating inventive combinations of fruit, juices, almond milk and neutraceuticals. Their fusion of naturally flavoured, intensely healthy functional beverages found an immediate demand.

What was your original vision for Liquid Nutrition? How has that changed over time?

Since the concept was so successful in Montreal, it was decided that the rest of the world should enjoy the benefits of Liquid Nutrition in cities across the world so the franchising model was started in 2011. This year All Star athletes were added as partners as well as listing the company on the Toronto Stock Exchange LQD.

What do you believe is the single most important factor when choosing a franchise?

Invest in your passion for healthy living!

Why should someone choose Liquid Nutrition over other similar franchises?

THE LIQUID NUTRITION BRAND: THE RIGHT INGREDIENTS!

•      Liquid Nutrition^™  is re-defining the smoothie experience as it is known today, leading the new category of Functional Beverages health and functional food industry culture and garners a loyal customer base and partners that are All-Star Athletes into a globally recognized brand name that defines health and nutrition.

•      Liquid Nutrition^™  is poised to capitalize on the growing market

•      Liquid Nutrition^™  is a lifestyle brand that has its own

•      Liquid Nutrition^™  has brand and lifestyle ambassadors

What makes your industry attractive?

"Mintel Research expects the ($2b) smoothie market to grow 88% over the next five years as consumers continue to recognize the importance of fruit consumption and the unrelenting demand for convenient menu options" ¹

^{1 Smoothies, Mintel International Group Limited, Chicago, February 2007}

What types of qualities do you look for in potential franchisees? Wanted: Passionate Leaders

Our franchisees share qualities that include a dedication to personal health and well-being in addition to familiarity with the food service industry. We're looking for people who are ambitious, energetic and highly motivated, possessing strong leadership skills and organizational experience.

That would be you.

Selected candidates love people. A solid customer service orientation, strong sales and listening skills are not only necessary, but a must. In addition to having great business sense (you do!) and a keen attention to detail, you must be a team player. High standards of excellence, honesty and integrity make you a natural.

What do your franchise fees and royalties cover?

The continuing services or "royalty fee," is 6% of your gross sales and is paid weekly. This fee entitles you to use the "LIQUID NUTRITION" service mark, use of distinctive system, marketing assistance, ongoing business development and counselling, and other benefits that come with being a Liquid Nutrition franchise.

How do territories work for your franchisees?

You will not receive an exclusive territory. We will grant you a territory (called an "area of primary responsibility" or "area"), defined by population and natural, physical or political boundaries. An area will define your marketing territory but does not limit you from servicing customers who originate from outside of your territory. Territories are available on a first-come, first-served basis and are limited to the required demographics for sustaining a Liquid Nutrition location.

Why has the Liquid Nutrition franchise model been successful?

Our patrons are as dedicated to maintaining their health as we are in selling them products that are good for them! Loyal customer base, fantastic athlete partners and a well established management team provide a successful model.

Where do you see Liquid Nutrition in 5 years and 10 years?

•      Over the next five years, our goal is to build Liquid Nutrition^™  

•      Be the "Nike" of the functional beverage category

What is your favorite advice for new franchisees to help them succeed?

If you share our dedication to maintaining good health, Liquid Nutrition presents an exceptional business opportunity to embrace a lifestyle brand and live your beliefs in an easy-to-operate franchise.

On average, how long does it take to start a Liquid Nutrition from the franchisees point of view?

Depends on how quickly they can find the right space in their market – approximately 6 months.