Welcomemat Services Announces Issuance of Two Patents

Posted on August 29, 2011 by Jessica Dees

Welcomemat Services Announces Issuance of Two Patents for Advanced Barcode Technology in its Loyalty Program

Welcomemat Services, a leading marketing company focused on turning new movers into loyal customers, was recently awarded two patents from the U.S. Patent Office, covering their innovative technology developments based on customer loyalty and barcoded information.

The first patent covers printing and infusing barcodes on the company's Welcomemat Services' certificate and the technology built around scanning and tracking the barcodes.  The second patent focuses on aggregating this data to construct graphs and form conclusions based on data patterns associated with new movers and their consumer habits.

The data shows that new movers are 5x more likely to become long-term customers than settled households, and the technology represented by these two patents allows small businesses to take advantage of this vibrant market segment by marketing directly to a demographic with a well-above-average success rate.

Marketing to new movers and the ability to track key information about their customer base is an invaluable tool to small businesses, and as Brian Mattingly, founder and president of Welcomemat Services points out, "Our loyalty program presents a great opportunity for these businesses to understand who its customers really are and track measureable results that will help them grow." 

About Welcomemat Services

Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program.

Within the past 60 days, Welcomemat Services has signed five franchise agreements with entrepreneurs throughout the Midwest and southeastern United States.