A royally good promotion

Posted on November 22, 2010 by Stacey Fousse

By combining current events with franchise promotions, store owners and operators may be able to drive more business to their locations than in weeks prior.

One of the most exciting events across the pond has been the engagement of Price William and Kate Middleton. The royal couple's announcement not only benefited the Royal Family, many of whom had been wondering when the two famous lovebirds would make it official, but it will also benefit couples with the same name in the UK.

For a limited time, the pizza franchise will give romantically involved people with the names William and Kate a free garlic pizza bread. The leadership at Domino's said that people in the country will go crazy for this regal-inspired promotion.

"The marriage of Prince William to Kate Middleton will be a national celebration and Domino's is delighted to be offering couples out there a chance to join in the excitement surrounding the announcement," said Gerald Wald, corporate communications manager for Domino's.

International events are a great way for franchisees to bring customers in the door. When special occasions happen for famous people, average citizens feel a connection based on the large amount of media coverage.