BRING YOUR FRANCHISE SALES PROCESS TO A PEAK

Posted on June 04, 2009 by Suzanne Musial

Process Peak brings the franchise awarding process to a new level with an innovative platform for development and growth for any franchisor.

San Diego - Process Peak, a San Diego-based company, creates fully customizable virtual brochures for franchisorsto take prospective franchisees through their entire sales process, while also providing a pipeline management platform that incorporates prospect feedback and confirmation along every step of the way. This collaborative platform is designed to yield qualified ready-to-buy franchisees in 30 to 60 days.

As an executive in franchising for more than 23 years, Mark Franklin has worked for international brands such as Money Mailer, Souper Coups and Service Brands International. His extensive knowledge in franchise sales and marketing lead him to start Process Peak, in 2003.

Franklin has dabbled in every aspect of the franchise industry as a franchisor, franchisee and a service provider. His vision was to simplify and improve the franchise sales process by addressing the challenges in implementing objective, process-driven best practices to qualify and award franchises.

"At Process Peak we provide a truly unique experience for both the franchisor and prospective franchisee," said Franklin. "We’ve received rave reviews from everyone involved in the franchise awarding process from executives to sales representatives, and even the actual candidates themselves!"

Despite the laid-back company culture, working from a beachside office in Carlsbad, Calif., Process Peak is quickly gaining recognition in the franchise industry as the experts in the sales blueprinting and franchise awarding process. The franchise awarding process that Process Peak has developed has been proven successful with a host of franchise systems, including legacy brands such as Ben & Jerry's, Great Clips, AlphaGraphics and Budget Blinds.

"With a streamlined awarding process and a platform that creates an open communication between the prospective franchisee and the sales executive, you can award more franchises in less time and at a lower cost of acquisition," said Franklin.

Most recently, Process Peak has been working with a diverse range of clients from internationally recognized brands to start-up franchises. Some of these brands include: BrightStar HealthCare, Snap Fitness, InterFace Financial Group, Jiffy Lube, Elements for Women, Wireless Zone, and many more.

"With the franchise sales process that Process Peak helped us design, we now have a complete, comprehensive and compelling message we use to qualify prospective franchisees," said Process Peak client Pete Baldine, Chief Development Officer of Moran Industries.

Process Peak's Pipeline Catalyst solution is designed to facilitate a prospects decision-making process to ensure qualification and timely execution of the discovery process. This service even goes a step further, with a monthly breakdown of all your marketing campaigns to assess what is yielding results, while delivering pipeline forecasting void of emotion.

About Process Peak
Process peak is the only company delivering an interactive software platform exclusively developed for the franchise awarding process. Our flagship service, Pipeline Catalyst, is a state-of-the-art online persuasion tool designed to facilitate decision-making through a blueprinted workflow. Combining easy-to-use pipeline management functionality with built in collaboration tools makes for a more efficient and manageable discovery process. The entire experience is monitored, recorded and analyzed delivering the industries first predictable awarding cycle.

We live up to the utmost standards of best practices as it relates to sales and marketing to enable Franchisors to award more franchises, in less time and at a lower cost of acquisition.