Business Cards Are Here to Stay: Five Ways to Make Your Card a Standout

Posted on September 15, 2010 by Jessica Dees

Business Cards Are Here to Stay: Five Ways to Make Your Card a Standout

PostNet Offers Tips for Small Business Owners; Chance to Win Free iPad & Business Cards

Denver, CO – Surprising as it seems, a piece of heavy stock paper just 3.5 inches long and 2.5 inches wide remains a powerful marketing tool in today’s electronic-driven world.

\"Amid all the handheld devices and iPads at meetings, conferences and other events, you still see business cards exchanged with regularity,\" said Brian Spindel, co-founder and COO of PostNet. \"Business cards are one of those eternal staples for any profession. Your card is the first and lasting impression. Design, stock, color and message all make a difference.\"

With more than 300 U.S. locations, PostNet, America’s first neighborhood business center, offers the following tips for creating an impactful business card:

• Match it Up: The colors, styles and logos on a business card should match your other marketing materials. Mismatched business cards, letterhead and brochures look unprofessional.
• Invest in Good Stock: The way a business card feels has a big impact. It’s hard to be taken seriously when you hand over a paper thin card that wrinkles in their wallet. Test some samples to find a good-quality paper stock that fits within your budget.
• Choose Your Words Carefully: Add value to your business cards with phrases that provide useful information. For example, \"Credit cards accepted,\" \"walk-ins welcome\" or \"located next to …\"
• Make Your Card \"Download Friendly\": A new trend is to include QR (quick response) codes on your business card so that people can use their camera phones to instantly download your contact information or a map of your business straight to their phones.
• Kill the Clutter: People should be able to easily see your name, website and contact information at a quick glance. Don’t overdo text or artwork.v
• Use Both Sides: If you want to include more details without clutter, use the back side of the card for additional vital information.
• Cater to the Audience: While it might be a bit more expensive, tailoring the business card for each audience you serve can pay off in the long run. For example, if some of your clients are international, print off versions in different languages.