CARTRIDGE WORLD NAMES BILL EDMISTON CHIEF DEVELOPMENT OFFICER

EMERYVILLE, Ca. - Cartridge World, the world's fastest growing ink and toner remanufacturing retailer and franchisor, announces the appointment of Bill Edmiston as Chief Development Officer.

Edmiston, who most recently served as Senior Vice President at Gordon Biersch International, will work closely with the company's network of master franchisees to help sell franchise stores throughout the United States. Reporting directly to CEO Tom Fricke, Edmiston will assume primary leadership over efforts to continue the rapid expansion of the Cartridge World system, as well as the development of a National Account Program.

"We are pleased to welcome Bill Edmiston to Cartridge World at a time when the company is poised to further cement its position as a leader in the $80 billion printer cartridge industry," said Tom Fricke, CEO of Cartridge World. "As a respected veteran in the franchise industry, Bill will play a crucial role in leading our development efforts that will help drive and grow our business."

A seasoned franchise professional, Edmiston brings more than 30 years of international and domestic experience in operations, development, licensing and real estate selection to Cartridge World. He has previously held various positions with some of the franchise industry's more widely recognized brands such as Rock Bottom Restaurants, Einstein's Bagels and Boston Market, including a stint as Vice President at Blockbuster Entertainment Group during the company's heavy growth years bringing them from 19 to 4,200 units worldwide.

According to Edmiston, Cartridge World's reputation, the quality of its leadership and the talent of its people is next to none. "I couldn't be more excited about joining such a dynamic brand and my new role in enhancing a franchise system that is already positioned for continued growth and success," he added.

About Cartridge World

Emeryville, CA - based Cartridge World is the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry. The company refills and remanufactures inkjet and toner printer cartridges, using state-of-the-art processes and high quality inks and toners. It offers consumers and businesses a more affordable option to buying new, provides a 100 percent satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchise 500 for 2010, Cartridge World has more than 1,700 franchised retail locations in 61 countries.