Cartridge World Names Frank Case Vice President of Consumer Products

Former Franchise Liaison for Pepsi-Cola Appointed to Energize

Brand Development and Franchisee Support

Emeryville, CA - Cartridge World, the world's largest dedicated retailer of refilled ink and toner printer cartridges, announces the appointment of Frank Case as Vice President, Consumer Products.

Case, who most recently served as franchise liaison for Pepsi-Cola North American Beverages covering the South Central United States, will work directly with the company's network of master franchisees to build brand awareness and help support the company's network of stores throughout the United States.

"We're looking to Frank to keep our momentum moving forward and to show people the incredible opportunity at Cartridge World, not only to perspective franchisees, but people across the country who can be saving money and helping the environment," said Steven Yeffa, President of Cartridge World Americas. "Frank has the brand development know-how, background and abilities to move the needle at the local level in our stores and also build the brand nationally. We're extremely excited to have him on our team."

Case's impressive resume is highlighted by more than 20 years of diverse management experience in sales and operations. He has excelled in negotiating and sales execution within regional markets and national chains such as retail giant Walmart. Case's leadership has been field tested in various industries including snack foods, wholesale alcohol and preferred meats/wild game.

"Cartridge World offers a service that is in high demand and finds itself at a pivotal time in terms of growth and brand awareness," Case said. "I look forward to my role in energizing that growth and contributing to the company's continued success."

About Cartridge World

Emeryville, CA-based Cartridge World is the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry. The company refills and remanufactures inkjet and toner printer cartridges, using state-of-the-art processes and high quality inks and toners. It offers consumers and businesses a more affordable option to buying new, provides a 100 percent satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchise 500 for 2010, Cartridge World has more than 1,700 franchised retail locations in 61 countries.