DICKEY’S BARBECUE PIT KICKS UP THEIR PROFITS WITH 6 REVENUE STREAMS

Posted on September 14, 2010 by Kel Sajid (CM)

(DALLAS, Texas) Dickey’s Barbecue Pit is defying the rules of fast casual and quick serve formats once again as they maximize each locations’ potential with six revenue streams.

\"We are fast casual but we are also quick service since our meats are smoked over night in every location and although our food is fresh, it is not cooked to order,\" Dickey’s Barbecue Restaurant’s Inc. President Roland Dickey, Jr. said. \"Most fast food chains don’t have much night or a lot of weekend business and they don’t have a lot of other categories. They really only have weekday lunches. We, on the other hand have not just one or two, but six other categories.\"

Dickey said their Owner/Operators get \"to the green\" quicker than most of their competitors.

\"Our advantage is that we are able to open cheaper than another small footprint franchises and do considerably more sales than them. The key is to pack as many streams of revenue in as small of a footprint as possible,\" the 3rd generation President said. \"Our footprint is the same size as one of the most popular sandwich franchises, but most of their business is during the day. They really do about 6 meals a week at their peak-- we do 14.\"

Dickey’s revenue streams consist of catering, dine-in, bulk pick-up items, home-meal replacement and holiday.

Later this year, they will add online ordering as an additional money-maker.

Dickey said catering is probably one of the chain’s most profitable avenues.

\"Catering sales make up 0-3% percent of fast fooders and fast casual business, with the average being about 1. Dickeys is averaging about 12 across the board,\" he said, smiling. \"This is for two reasons; first of all, there is a natural relationship between barbecue and catering. Whereas that would be nature, the second part is nurture-- we train our owners to market catering and push catering to new and existing customers. Numbers don’t lie, so we know it is working.\"

Dickey’s Barbecue is the fastest growing and largest barbecue restaurant chain in the country with 121 locations in 30 states.

The first Dickey’s Barbecue opened in 1941 in Dallas, TX.

The original location is still open for business and Dickey’s Barbecue is still owned and operated by the Dickey Family.

Even today, Dickey’s still slow smokes all of their signature meats overnight in every restaurant.