Elements Therapeutic Massage Announces Record Revenue Growth in Massachusetts And Plans to Add 12 More Franchises in 2010

HIGHLANDS RANCH, Colo. - Elements Therapeutic Massage, one of the fastest-growing franchises in America, today announced record revenue for its franchised studios in Massachusetts in 2009. Despite a challenging economy, more customers sought massage therapy at Elements locations translating to an increase in average revenues of more than 27 percent across the U.S. and over 37 percent in Massachusetts from the previous year.*

With the success of the chain and escalating demand for services, Elements Therapeutic Massage plans to award 12 more locations in Massachusetts in 2010. The expansion answers a growing trend in the number of Americans seeking massage therapy to address stress, tension and muscle pain.

"With so much of the public spotlight on the high cost of healthcare treatment, preventative approaches such as therapeutic massage are quietly emerging as an alternative to traditional medical treatments," says Bob Haimes, chief growth officer of Elements Therapeutic Massage. "The use of therapeutic massage is growing as a means to reduce stress and provide pain relief. Currently, 75 to 90 percent of all doctors' office visits in the U.S. are for stress-related ailments. Additionally, back pain affects 80 percent of all Americans at some point in their lives; so we expect to see the growth trends continuing for a long time to come."**

In Massachusetts, repeat business, referrals and membership enrollments are at an all-time high for visits to local studios.

"With our Wellness Program, many clients are choosing to go beyond using massage for pain relief and seeking the on-going wellness benefits that result from routine monthly massages at an affordable cost," Haimes says.

The numbers are also attractive to people looking to buy a franchise, be their own boss and own a business with a good reputation in a growing industry. With 78 studios across 22 states, business has expanded each of the last three years since franchising began. And Massachusetts has become the number one market in the system.

Honored in Entrepreneur Magazine's "Fastest-Growing Franchises" in 2009, and named one of Dun & Bradstreet's "AllBusiness Franchise AllStars" for 2010, Elements Therapeutic Massage is

targeting multi-unit franchisees, entrepreneurs and corporate evacuees in the Northeast to join the network in meeting the rising demand for its health and wellness services.

About Elements Therapeutic Massage, inc.:

Elements Therapeutic Massage is headquartered in Highlands Ranch, Colo., and owned by Fitness Together Holdings, Inc. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise that began franchising in 1996, and Elements Therapeutic Massage, a massage therapy franchise that began franchising in 2006. Today, the combined franchise network has sold hundreds of franchises across the United States, Costa Rica, Israel, Ireland, and Canada.

Franchise Information:

Elements Therapeutic Massage is actively selling franchises.

Notes:
*Based on studios open for at least 1 year as of January 1, 2009.
**Sources: WebMD and American Pain Foundation, September 7, 2009