Emerald City Smoothie Blends into LA Fitness, Expands Business Model With Express Locations

Posted on October 13, 2010 by Jessica Dees

SEATTLE, Wash. – For 14 years, Emerald City Smoothie has been fueling the appetite of health enthusiasts everywhere. Best known for their uniquely blended smoothies, the company has recently expanded their business model and will be opening new express locations in various LA Fitness gyms nationwide.

With four express locations already confirmed throughout Washington and Connecticut, the 500 square foot kiosks will offer Emerald City Smoothie’s line of fresh smoothies, as well as a wide variety of healthy snacks, grab and go beverages, vitamins, and sport supplements.

\"The smoothie bar business is one of the fastest growing and profitable components of today’s busy health club industry,\" said Al Schriber, member manager of Emerald City Smoothie, noting that some of the new kiosks will fit perfectly in gyms that already have framed juice bar areas, while others will require new construction. \"The expansion of our express stores into such facilities makes perfect sense.\"

Best known for their uniquely blended smoothies – combining fresh fruit, high quality proteins and nutritional supplements – Emerald City Smoothie is dedicated to helping consumer’s lead healthier lifestyles by offering nutritional smoothies without compromising on taste. Each Emerald City Smoothie recipe is designed to help reach a health or lifestyle goal, from boosting immune systems and giving energy, to losing weight and building muscle. Providing healthy alternatives to fast food, all Emerald City Smoothie products have less than 400 calories and four grams of fat.

The new smoothie bars will provide an additional amenity that current and prospective members are looking for. Emerald City smoothie will help LA Fitness take care of their clients’ nutritional needs.

To augment the company’s growth, Emerald City Smoothie is seeking single- and multi-unit franchisees interested in growing one of the leading brands in today’s $2 billion juice and smoothie bar industry. In addition, the new express locations offer a reduced franchisee fee ($15,000) and royalty rate (5%).