FRESHBERRY FROZEN YOGURT CAFÉ TO OPEN FIRST SELF-SERVE STORE

Posted on September 15, 2010 by Jessica Dees

TULSA, OKLA - Beautiful Brands International (BBI) announced today the first self-serve FreshBerry Frozen Yogurt Café to open in the Freshberry franchise system.

\"Self-serve is another way we can offer our guests more fun and delicious choices,\" said David Rutkauskas, Beautiful Brands Founder, President and CEO. \"We have been working on this concept for awhile and know it will fill a niche market for guests who love the option of mixing and matching their favorite flavors. Fremont is an ideal market for the healthy benefits of Freshberry and the thriving type of franchise model we offer.\"

The new FreshBerry store will offer a rotating selection of 20 flavors and more than 30 toppings. Signature flavors include FreshBerry Tart, Decadent Dark Chocolate, No Sugar Added Vanilla, Pomegranate, Mango, Creamy Clementine, Lemon Chiffon, Raspberry, Acai Berry, and more. The store’s layout will feature self serve yogurt stations, plus a one of kind toppings bar to make it easy for customers to customize their own yogurt creations. Pricing for the dessert will be by the ounce.

The FreshBerry concept was created by Beautiful Brands International president and founder, David Rutkauskas, and his wife, Camille. The first Freshberry café opened in January 2008 in Tulsa, Oklahoma. Today, there are 20 FreshBerry Frozen Yogurt Cafés open and over 980 units in development in Oklahoma, Colorado, New Mexico, Kansas, Missouri, Arkansas, Texas, Louisiana, South Carolina, California, Arizona, New York, Nevada, Florida, Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, the United Arab Emirates, Jordan and Egypt.

"Our new self serve concept will be a huge part of our business strategy going forward," said Rutkauskas. "Franchisees now have the option of three successful formats: self-serve, full-serve, or mall kiosks. We are thrilled with the opportunities to expand nationally and offer investors a proven franchise system that is very profitable yet flexible."

Freshberry is one of 14 concepts marketed and developed by Beautiful Brands International. BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille’s Sidewalk Café, Rex's Chicken, Caz’s Chowhouse, Café Ole, Greenz Salads, Dixie Cream Donut Co., Sonny Bryan’s Smokehouse, Le Beau Rouleau Crepes and Croissants, and St. Michaels Alley.