Fitness Together Unveils “The Insider’s Guide to Owning a Fitness Franchise”

Posted on October 23, 2008 by Pete Kosowski

HIGHLANDS RANCH, Colo. – (Oct. 9, 2008) – It’s a booming company in a down economy and a record number of people want to be part of it.

So, Colorado-based Fitness Together, part of the world’s largest wellness company, has released a free report entitled "The Insider’s Guide to Owning a Fitness Franchise."

"There are really no secrets to how we continue to defy the odds in today’s market," said Samuel Hirschberg, vice president of franchise marketing for Fitness Together. "We’ve built a national reputation with locations that offer one-on-one fitness training to every single client. And while the economy tries to get back in shape, we’re doing that every day with the most important asset anyone can have – their health."

"The Insider’s Guide to Owning a Fitness Franchise" answers all of the frequently asked questions about the Fitness Together opportunity, including: the obligations for obtaining the right to use the franchisor’s name, the costs associated with the franchise, the quality controls that the franchisor maintains to ensure its brand, and more.

And for the all-important question about why someone would want to buy a franchise versus run an independent business, Fitness Together looks inward for the answer.

"Clients are attracted to Fitness Together because they are paired with an expert personal trainer who can guide them toward their health and fitness goals," said Hirschberg. "Our franchise owners are attracted to our business model because of a proven and repetitive franchise system that can guide them toward their career goals."

Fitness Together, which has awarded more than 600 franchises, now has fitness studios across five countries and a lion’s share of the personal training niche in the $14 billion health and fitness industry. That has fed the growing pipeline of franchise prospects looking for a solid business that also doesn’t require reinventing the wheel.

Fitness Together began franchising personal training studios in 1996, offering every customer a tailored workout with their own personal trainer. The company now has 419 fitness studios open nationwide. The franchisees employ more than 3,000 fitness trainers who are responsible for providing professional personal training services to nearly 20,000 clients each week.

About Fitness Together Holdings, Inc.:
Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is the world’s largest wellness organization. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchisor established in 1996, and elements therapeutic massage, a massage therapy franchisor that began franchising in 2006. Today, the combined franchise network includes more than 700 franchises across the United States, Costa Rica, Israel, Ireland, and Canada.