Fitness Together Holdings Inc. Names Heinrich Marketing Agency of Record

HIGHLANDS RANCH, Colo. - Fitness Together Holdings Inc. has named Heinrich Marketing its agency of record for direct marketing and advertising programs, effective immediately. Terms of the agreement were not disclosed but will include creative campaigns for Fitness Together Franchise Corporation, a one-on-one personal training franchise, and sister-company Elements Therapeutic Massage, Inc.

"As the nation debates the high cost of health care reform, championing the merits of health and wellness have never been more important," said Sandi McCann, senior vice president at Heinrich Marketing. "Heinrich Marketing understands that, and we have been entrusted to take that message to the masses for these brands."

Based in Denver, Heinrich Marketing is a full-service agency that has specialized in direct marketing and advertising for more than 30 years.

Breaking with the stereotypes of splurging on a personal trainer or indulging in a therapeutic massage, Fitness Together and Elements Therapeutic Massage have built solid reputations as affordable bridges to health and wellness across a combined network of 440 studios. Heinrich Marketing initially stepped in to help Fitness Together leverage proven direct marketing tactics and creative messaging to an existing campaign theme "We are not a Gimmick." The approach worked well to generate new client leads for studio owners and helped differentiate the business from competitors. In 2010, Heinrich Marketing will handle both brands, including the debut of a new creative campaign for Elements Therapeutic Massage.

"As more and more Americans take an active approach to their overall health and well being, Fitness Together and Elements Therapeutic Massage are two highly relevant brands today, positioned for success. We're excited to be a part of helping to get their message out to consumers," McCann said.

About Fitness Together Holdings, Inc.:

Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is one of the world's largest wellness organizations. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchisor established in 1983 that began franchising in 1996, and Elements Therapeutic Massage, Inc., a massage therapy franchisor that began franchising in 2006. Today, the combined franchise network has hundreds of franchises sold across the United States, Costa Rica, Brazil, Israel, Ireland, and Canada.

Franchise Information:

Fitness Together and Elements Therapeutic Massage are each actively selling franchises.