Franchises can increase profits by partnering with brands

Posted on October 29, 2010 by Stacey Fousse

Kid-friendly franchises all over the country have found success by hooking up with brands that are already well-known to children throughout the country. By using these products, franchises will have a built-in following among those they are trying to target.

Among the most successful franchises to use this method has been Bricks 4 Kidz. The brand, which is owned by Creative Learning Corporation, recently achieved a major milestone when it announced that it had sold its 25th franchise to Tree House Dreams in Scottsdale, Arizona. The educational franchise uses the well-known Lego bricks to allow children to build creative structures and learn about geometry and architecture.

In addition to announcing its 25th franchise, Creative Learning also announced that it would be opening its first corporate-owned Bricks 4 Kidz franchise. The leadership of the company said that the new location, located in Coral Springs, Florida, would be good for the brand.

"We are delighted by the positive response from our growing network of franchisees, and are excited about the upcoming formal opening of our first company-owned Creativity Center," stated Brian J. Pappas, president of Creative Learning.

Bricks 4 Kidz is just one of the many educational franchises that has found success in recent years. With the U.S. educational system experiencing difficulty, many parents look for an additional way for their children to learn more outside of the traditional classroom.