Fun promotions can help franchises

Posted on October 08, 2010 by Franchise Gator Admin

One of the best ways for franchises to increase sales and have a good time in the process is by holding exciting contests for holidays throughout the year.

When a customer notices a special promotion for a non-denominational holiday, they will often become curious and may be more likely to come inside. When franchises go to great lengths to acknowledge a beloved holiday, customers see that the franchisee cares about the same things they do, and will be better able to relate.

One of the most promotion-friendly franchises is Liberty Tax, which is getting into the Halloween holiday spirit with a brand new contest, open to all customers of the accounting franchise. The "BOOtiful Halloween Contest" will give customers the chance to dress up and go to their local Liberty Tax franchise in order to have their costumes judged by the franchise owners.

“We’re always looking for new fresh ideas that help us give back to our local communities,” said John Hewitt, CEO of Liberty Tax Service. “We hope to unleash creative liberties, gain some great suggestions and implement the best ones into successful Halloween events this month.”

No matter what the event, a promotion by the franchise's parent company is a great way to draw more customers. One of the major benefits to owning a franchise is being able to take advantage of carefully thought-out marketing campaigns.