Gold's Gym names new corporate sales director

Posted on August 06, 2010 by Franchise Gator Admin

One of the nation's largest fitness franchises recently announced a new member of its corporate leadership team.

Wendy McMullen has been named by Gold's Gym as its national corporate sales director. She will be in charge of making sure that new accounts are created on behalf of the brand. McMullen will work with Gold's Gym International, Gold's Gym Franchisee Association and the National Franchise Council in order to get the "corporate wellness" program on the right track.

"Wendy brings a wealth of national sales experience and will play a critical role in turning our national corporate wellness program into a powerhouse that will generate revenue for both franchise and corporate-owned Gold's Gym locations," said Jim Snow, president of Gold's Gym International. "The national corporate wellness arena represents an enormous opportunity for the Gold's Gym brand."

The franchise made headlines recently when it announced a new incentive program for female bloggers. At all Gold's Gym chains, attendees of the BlogHer '10 conference will be able to get a free workout in honor of their hard work.