KOKO FITCLUB SIGNS MULTI-UNIT AGREEMENT FOR IDAHO

Posted on November 17, 2009 by Suzanne Musial

First Location in the State to Open in Meridian in October

BOSTON, MA: KoKo FitClub , LLC, the company that is reinventing the fitness franchise business, today announced that Sweat Equity, Inc. owned and operated by Idaho native, Douglas D. Roberts, has signed a multi-unit area development agreement to operate Koko FitClubs in Idaho. The first Koko FitClub location in the state is slated to open in Meridian this October.

According to Sweat Equity CEO Doug Roberts, "Koko FitClub has accomplished what no other fitness franchise can do: it uses technology to customize and completely automate a personal training workout." Koko replaces costly personal trainers with computer programming, totally changing the workout experience for members. For owners, the company's technology provides an easy-to-operate franchise business. For Roberts, Koko also provides the benefit of a better work-life balance, as years of owning and operating a manufacturing business began taking a toll on his family, and his wellbeing. "I still wanted to be my own boss, but within in a positive, healthy environment that would help me live longer, rather than kill me," said Roberts. "The ability to help others – and my family – live better makes Koko FitClub the perfect opportunity for me."

Through its patented Koko Smartraining System™—which was developed with assistance from the MIT Center for Sport Innovation—Koko FitClub's technology precisely analyzes each member's unique fitness level and designs a customized training plan based on the individual's fitness goals and ability. The System then delivers unique workouts on its proprietary strength and cardio equipment, packing all the benefits of a 60-90 minute personal training session into just 30 minutes or less. The computer becomes a personal trainer, motivating—but never intimidating—members while they work to reach their goals.

And for franchisees, Koko's Smartraining System enables a Club to operate with just one part-time staff member, yet still provide a very high level of service that members can't get elsewhere. The technology does most of the daily work on-site, so owners can focus on growing their business, not on running it. Said Mary Obana, co-founder of Koko FitClub, "Koko FitClub has invested nearly $10,000,000 since 2003 in developing our one-of-kind technology, which provides our co-ed membership with world-class personal strength and cardio training for a fraction of the cost of traditional gyms – our monthly membership is less than what the typical personal trainer might charge for just a single session. Our technology enables us to simplify the running of the business. And our team provides unparalleled support for our franchisees."

About Koko FitClub
KoKo FitClub , a technology company that is completely reinventing the fitness franchise business, is designed for franchisees that want to be at the forefront of an entirely new concept of fitness, health and technology. Its patented Smartraining System technology, developed by founders Mike Lannon and Mary Obana with assistance from the Director of the MIT Center for Sport Innovation, enables Koko to provide consumers with unlimited personal training at a remarkably low cost and provides franchisees with an endto- end system to run the operation. Today, after more than 100,000 exercise sessions completed and millions of calories burned, the Koko Smartraining System is recognized as the most dynamic automated strength and cardio personal training system in fitness. In 2008, the company received the coveted Nova7 award for industry innovation in the fitness industry. Koko FitClub is the exclusive fitness franchisor to offer the Smartraining System.