Lawn Care Franchise Focuses on Ecology Friendly Products and Practices

Nutri-Lawn was founded in 1985 by Dick Nelles who purchased a small lawn care company and expanded the business based on the fundamentals of innovation in product, authenticity in service, and a passion for doing the right thing. Nelles utilized his farming background to develop a spot treatment process for weeds that was more ecology friendly than blanket spraying and built his business based on this "green" idea 25 years before the term became mainstream.

Nutri-Lawn became a franchise when the operator of a local gas station near Winnipeg, MB where the company started began noticing more and more Nutri-Lawn vehicles filling up at the station and approached Nelles about the idea of franchising. The operator soon opened the company's first franchise and is still a part of the Nutri-Lawn family.

Today the company remains focused on the increasingly consumer driven 'green' market. "Ecology friendly is how we were founded, and increasing public awareness continues to drive interest in our services and our franchise opportunity," explains Kalon Fairclough, Franchise Sales Manager for Nutri-Lawn.

"We are dedicated to becoming North America's leading lawn care company through the passion of our franchise family, an extraordinary level of service to our customers, and an unending commitment to the best brand, products and practices in the marketplace. We are very proud of our Customer Support Center that handles all in-bound calls, estimates and telephone sales as well as the majority of administrational duties so our franchisees are to focus on business growth and servicing their customers."

According to Fairclough, good candidates for the Nutri-Lawn opportunity are business-minded individuals who possess sales and marketing aptitude, a passion for the environment, and an interest in giving back to the community. Candidates should also be able to manage a team of operations and sales employees. "It's a fun business. You get to be outdoors, even as the business grows, and aren't tied to a desk," says Fairclough. "You also get time off seasonally to enjoy life and there is a high customer renewal rate year after year."

Franchise and royalty fees for Nutri-Lawn include a large territory, start-up support and initial training, ongoing training and support, access to business support tools, a localized website, and a start-up package with uniforms and a wide range of marketing tools. The comprehensive training program covers agronomics, sales, marketing, business management, business planning, cash flow and financial training.

On average, a Nutri-Lawn franchise can be up and running within 6 to 8 weeks according to the company.