MANHATTAN BAGEL URGES CUSTOMERS TO LOOK AND NOT BITE

Posted on December 03, 2008 by Pete Kosowski

New manhattanbagel.com Whets Appetites with Fresh Look and Increased Functionality

Lakewood, CO– Manhattan Bagel®, the popular neighborhood bagel bakery featuring genuine New York style bagels, just unveiled its new website at manhattanbagel.com and customers are getting a new taste of Manhattan Bagel’s menu innovation.

"Manhattan Bagel is already a big hit in the communities it serves. The new website reinforces why we are a destination of choice for restaurant goers," said Gerardo Donatiello, vice president of operations for Manhattan Bagel. "Manhattanbagel.com will whet the appetite of our loyal customer base and those just discovering the brand on the web."

Blue Onion™, a leading integrated marketing firm, designed the interactive site with a focus on elevating the manhattanbagel.com experience for today’s web-savvy consumers. Beyond the attractive look, Manhattan Bagel is introducing additional elements of advanced web technology, including:

• Flash functionality for a more dynamic appearance on the home page and on menu tabs
• Interactive menu selection for each mealtime
• Downloadable in-store, take-out and catering menus
• Online gift card balance check
• Map assisted store locators
• Updated store and food photography and graphics

In addition, the site features an informative franchise opportunity section devoted to providing details on investing in a Manhattan Bagel.

The emergence of the new manhattanbagel.com reinforces the brand’s momentum built through franchise expansion in 2008. In October, the chain signed its third new development deal in the past year. Currently, 70 Manhattan Bagel stores are in operation.

Manhattan Bagel’s innovative menu items include 15 flavors of bagels and a wide variety of cream cheeses, made-to-order breakfast and lunch sandwiches, fresh salads, hearty soups, baked goods for breakfast and afternoon snacks along with premium coffees. Manhattan Bagel’s full menu is available all day. Further, the chain’s hot breakfast and lunch sandwiches, are grilled, a distinguishing characteristic in the quick casual bakery segment providing Manhattan Bagel with a competitive edge.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.