MENCHIE'S DONATES 5% OF SYSTEM WIDE SALES TO HELP HAITIAN EARTHQUAKE SUPPORT EFFORTS

Encino, CA - Menchie's, the nation's fastest growing self-serve frozen yogurt franchise, has announced that on Friday, January 15, 2010, all Menchie's locations across the country will host Haitian Earthquake Support Day.

On Haitian Earthquake Support Day, Menchie's locations will donate 5% of their end-of-day system wide sales to support the American Red Cross Haiti relief fund. In addition to the donation, each Menchie's will display a relief collection box encouraging customers to donate clothing, blankets, canned goods and money that will be presented to local American Red Cross affiliates.

"Providing relief for the victims of the Haitian earthquake is important to our Menchie's family, especially as we pride our company on giving back to the community," said Danna Caldwell, co-founder of Menchie's Group, Inc. "By staying true to the meaning of our name, Menchie's intends to support these victims, and the relief efforts of this unexpected disaster through generous donations from our loyal customers across the country."

With a focus on being active in the community, Menchie's stores partner with local schools through fundraising activities and education incentive programs. Annually, each Menchie's store donates thousands of dollars in cash and products to local schools to support student programs.

Menchie's provides the ultimate, customizable frozen yogurt experience. At Menchie's, customers create their ideal combinations from a convenient self-serve station with more than 100 rotating yogurt flavors, such as chocolate, cake batter, and pomegranate tart, and more than 60 rotating toppings, including chocolate, candy, fresh fruit, granola, and hot fudge. After crafting the perfect combination, the creation is weighed and charged by the ounce, so customers are only paying for what they take.

Menchie's was founded in 2007 by husband and wife team, Adam and Danna Caldwell. While dating, Adam gave Danna the nickname "Menchie," under the impression that it meant "blessing." While Menchie actually means "good or generous man," Adam's misnomer on this term of endearment had the right sentiment, even if the meaning was wrong. The couple embraced the nickname and decided it was the perfect name for their business.

ABOUT MENCHIE'S

Menchie's is a fast-growing chain of frozen yogurt shops that provides customers the opportunity to create their own custom combinations. With a self-serve design, Menchie's offers more than 100 unique rotating flavors and more than 60 rotating toppings at each location. Servings are paid by the ounce so customers are only paying for what they take. Already a favorite spot among Hollywood's hottest celebrities, such as Taylor Swift, Miley Cyrus, and Justin Timberlake, and families across the country, Menchie's upbeat environment and endless selections makes it appealing for all. Menchie's has 25 locations in 7 states, with an additional 20 in development across the county.