Massage Franchises Fill Crucial Roles In The Profession

Elements Therapeutic Massage featured in Massage and Bodywork cover story on successful massage franchisors

HIGHLANDS RANCH, Colo. - Elements Therapeutic Massage, one of the fastest-growing franchisors of massage therapy studios in America, is highlighted in the March/April issue of Massage and Bodywork magazine as a successful massage franchise .

The cover story: "Massage Franchises: The Impact on the Profession," by contributing editor Karrie Osborn, highlights how massage franchises have come to fill crucial roles within the profession, helping to make massage accessible in new markets and provide jobs at the same time.

The article reveals that massage has become a booming business and states: "When you consider the expansion of retail massage outlets and the fact that many of these sites are being opened by business and franchising veterans, it becomes readily apparent that massage is now a lucrative investment for entrepreneurs of all shapes and sizes."

That growth has made massage attainable for a growing audience of customers. Michele Merhib, founder of Elements Therapeutic Massage, told the magazine, "Until recently, the massage profession still had an unknown, back room sort of feel to it. Today, [franchises] are trying to fill a niche for people who wanted a massage but didn't know where to go."

Elements, labeled as one of the largest massage franchises by Osborn, has more than 75 locations in 22 states.

"Retail massage has brought an acceptance and we've been able to build on that, not just from relaxation, but from health benefits of what it means to get frequent massages," added Jeff Jervik, president and CEO of Fitness Together Holdings, Inc., the parent company of Elements.

About Elements Therapeutic Massage, Inc.:

Elements Therapeutic Massage is headquartered in Highlands Ranch, Colo., and owned by Fitness Together Holdings, Inc. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise that began franchising in 1996, and Elements Therapeutic Massage, a massage therapy franchise that began franchising in 2006. Today, the combined franchise network has sold hundreds of franchises across the United States, Costa Rica, Israel, Ireland, and Canada.

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