MonitorClosely.com Opens In-house Telemarketing Department

Posted on October 15, 2008 by Pete Kosowski

MonitorClosely.com Opens In-house Telemarketing Department

Cincinnati-based MonitorClosely.com, the nation’s leading digital surveillance systems franchise has announced the opening of their new in-house telemarketing department for their franchise partners.

Denise Donahue, Senior Vice President of Marketing, stated, "I am very excited to announce that we have developed an in-house telemarketing department for use by the franchise network. This is something we have been considering for quite some time. As a result of significant equipment sales through telemarketing lead generation; and given the high cost to Franchisees of outsourcing this service to third party telemarketing firms, we have decided to move forward with this initiative." The new telemarketing department, under Donahue’s direction, will be run as a non-profit division of the company, only passing along the cost of a campaign to the Franchisee. The biggest difference MonitorClosely.com offers with their in-house telemarketing compared to outsourcing is how success is defined, that being quality vs. quantity. The company is focused on providing Franchisees with scheduled appointments, highly qualified leads, and a "scrubbed" call/mail list, which Franchisees receive at the end of a telemarketing campaign that can then be used in a more targeted fashion for continued marketing efforts.

MonitorClosely.com has opened 120 locations in 33 states and 3 countries of its highly profitable home-based business since the company began awarding franchises in May 2006. Franchise locations market, sell, install, and service state-of-the art digital surveillance systems for commercial and residential use. The customer base, for the company’s franchisees, appears to be unlimited and includes; daycare centers, private schools, assisted living facilities, retail businesses, apartment complexes, office buildings, multi-unit fast food restaurants, hotels, banks, private residences and more.

For individuals looking to be in control of their own destiny and achieve financial independence, MonitorClosely.com offers a simple "turn-key" operation with low start up costs in a major growth industry. "Our franchisees are able to achieve outstanding results as business owners continue to be more proactive in addressing security issues" said Thomas Wein, CEO and President, "Our dynamic marketing programs allow our franchisees to compete favorably with other national companies and the many mom & pop operators in the industry" he added.