Mr. Handyman announces partnership with Project Genius in New York

Posted on November 08, 2010 by Franchise Gator Admin

One of the fastest-growing handyman franchises recently announced a brand-new partnership to better advertise on the internet.

Mr. Handyman announced that it would be teaming up with Project Genius, an online marketing company, in order to help customers in Latham, New York, find the nearest franchisee in their area. The company's search engine optimization technology will help area residents find exactly what they are looking for in a timely manner.

"We knew that making better connections with our customers online was a good move for everyone, so we hired Prospect Genius to make it as easy as possible for people who need our handyman services to find us on the web," stated one Mr. Handyman team member.

The senior online marketing expert, Matt Gallo, said that his company's services would remove the stress related to finding the right handyman.

"Prospect Genius's goal is to help Latham-area homeowners who need the expertise provided by Mr. Handyman to find those services without hassle. With SEO, connecting those residents with the help they need is faster and easier than ever before," said senior online marketing expert Matt Gallo.

The head of Mr. Handyman was in the news in recent days after being named to the International Franchise Association's Board of Directors. Todd Recknagel, the brand's president and CEO, has overseen a large expansion of the franchise since he took over in 2003.