New event for franchisees in California

Posted on October 07, 2010 by Franchise Gator Admin

Those interested in learning more about franchising will have their opportunity next year, thanks to a recent announcement by a franchise media conglomerate in California.

The Franchise Update Media Group announced recently that it would be hosting an event in San Francisco in June 2011 in order to better inform those interested in the world of franchising. The Franchise Consumer Marketing Conference seeks to provide information about a variety of brands around the country and give added resources to those already in the field. The group will also publish the first annual Franchise Buyer's Guide to Consumer Marketing and Franchise Consumer Marketing Newsletter.

"Providing intelligence and franchisee support for attracting and retaining customers within their markets is critical to the success of all franchise organizations," said Therese Thilgen, president and chief content officer of the Franchise Update Media Group. "Conference participants will learn, discuss and exchange strategies for identifying and reaching their target audiences, and techniques for driving traffic to their franchisees."

National conferences can be a great way for those interested in the industry to get involved. Groups all over the country host franchise-related events to spread the word of franchise success stories.