RetroFitness Partners with Coca-Cola as its Preferred Beverage Supplier

Posted on October 13, 2010 by Jessica Dees

National Gym Chain Partners with Legendary Company to Offer Members One-of-a-Kind Taste

COLTS NECK, N.J. – RetroFitness, a leading national fitness chain known for providing great value at a low retro-price, today announced it has signed a three-year preferred beverage agreement with Coca-Cola.

Under the terms of the agreement, Coca-Cola will be the dominant beverage supplier for all RetroFitness locations throughout the United States. The product line-up includes Vitaminwater, Vitaminwater Zero, Dasani, PowerAde, PowerAde Zero, Core Sparkling Coke, Coke Zero and Diet Coke, as well as energy drinks.

\"RetroFitness is proud to partner with Coca-Cola and its legendary brands to offer our loyal members great tasting products to hydrate their bodies before and after workouts,\" said Eric Casaburi, founder and CEO of RetroFitness, Inc. \"This is another way we’re helping our members to achieve their healthy lifestyle goals when visiting our gyms.\"

The partnership will help Coca-Cola reach its goal of providing refreshing beverages for every lifestyle and occasion, while helping consumers make informed beverage choices.

\"We at Coca-Cola feel that keeping a balance is all about the little things in life: staying active, making smart food decisions and beverage choices and having fun with family and friends,\" said Michael J. Nelson, Director of Premise Sales. \"These are all elements that can be found at RetroFitness gyms and where we want our product to be.\"

With a low membership price point of $19.99 per month, RetroFitness features a full collection of top-of-of-the line strength equipment and cardio machines complete with individualized LCD television monitors. Each RetroFitness location houses a RetroTheatre where members can work out in a darkened room on cardio machines while watching movies. In addition, members can enjoy personal training, tanning, full-service locker rooms, a RetroBlends juice bar and onsite chiropractic services.