Saturating markets is key to franchise success

Posted on November 10, 2010 by Stacey Fousse

One of the best ways for franchises to gain a competitive edge on their competition is by becoming a staple in a specific market. By having locations throughout an area, guests will feel a new-found loyalty to the brand and be able to access its good or services no matter where they go.

Saladworks, which specializes in serving tossed salad and is widely considered to be among the fastest-growing franchises, recently announced that it was expanding its operations in Maryland. The brand announced that it had singed a deal with Derek Morrell and Nicole Roudiez in order to bring three new franchises to Anne Arundel County. The new franchisees, who have been friends since childhood, plan to open the first franchise in the beginning of 2011.

"For me, the appeal of moving forward with a franchise is that we would have the support and knowledge base of an entire company," Morrell said. "We can learn from their successes and avoid the mistakes that new business owners would typically make."

Saladworks made other headlines recently after it announced that it would be introducing a brand-new soup to its menu. The new Creamy Roasted Corn Tomato soup is currently available in all locations, after being introduced last month.