Schlotzsky’s® Rolls into Carrollton with “Lotz Better” Look

Posted on September 15, 2010 by Jessica Dees

Area Diners Can Expect Quirky & Fun Quick-Casual Experience at Newest Location

CARROLLTON, TX – Schlotzsky's, home of The Original® round toasted sandwich and famous Fresh-from-Scratch® buns, will open its newest \"Lotz Better\" location at 3328 East Hebron Parkway in Carrollton on September 17, adding nearly 25 jobs to the local economy and bringing smiles to diners with its quirky brand personality.

\"With our addictive recipes, upbeat surroundings and funny sayings, we’re adding tremendous flavor to the Carrollton quick-casual dining scene,\" said Cary Albert, owner of the new Carrollton Schlotzsky’s location. \"It’s hard not to smile when you walk into our bright new restaurants, smell the dough baking and see how much fun we have with ‘bun humor.’ Carrollton is in for a real treat.\"

The new restaurant was built with Schlotzsky's rebranding efforts in mind, which include a newly designed restaurant, a co-branding deal with Cinnabon and a new service model where crew members hand-deliver food to the tables.

Schlotzsky’s of Carrollton offers 15 different sandwiches on their famous unique round freshly baked buns, as well as wraps, gourmet pizzas made with Fresh-from-Scratch crusts, freshly tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon® Classic Roll and CinnaPacks™. The restaurant also features a new service model where crew members hand-deliver food to the tables. Everything from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases is designed to entertain and cater to the guest.

\"With all of the new elements that enhance the Schlotzsky's experience, we stay true to our roots by offering only the highest quality fresh ingredients and baking our sourdough bread from scratch every day,\" said Schlotzsky’s President Kelly Roddy. \"We are truly excited to give Carrollton a taste of the ‘Lotz Better’ Schlotzsky’s.\"

With more than 350 locations worldwide, Schlotzsky’s continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country such as Kansas City, St. Louis, Raleigh, Charlotte, Atlanta and Florida for multi-unit developers. Roddy added that, ideally, Schlotzsky’s plans to have between 600 and 700 locations by 2015.