Franchise and Business Opportunities Articles

Home Care Assistance Announces Exciting Alliance with Genworth Financial Services

In a surprise announcement, Home Care Assistance, America's live-in specialist, made public a new alliance with Genworth Financial, the leading long-term care insurance provider in America.

Genworth Financial and Home Care Assistance will work together to provide greater awareness of and access to 24/7 lifestyle senior care throughout North America.

"Home care often begins at the instigation of the adult child," said James Johnson, CEO of Home Care Assistance, "In the process, the family becomes aware of the costs associated with senior care. Thus, we're in a perfect position to make families aware of the value of long-term-care insurance for themselves."

"Home Care Assistance consistently partners with companies whose values and foundations are closely aligned with their own. Through this unparalleled relationship with Genworth, Home Care Assistance clients can rest assured that they will be receiving superior senior care services."

ABOUT HOME CARE ASSISTANCE:

Home Care Assistance was founded to serve as a comprehensive alternative to a nursing home or assisted living facility for older adults. Our constant mission to provide the highest quality, most reliable home care service has allowed us to successfully operate North America's preferred brand in home care while maintaining an intimate and personal rapport with each of our clients. The ultimate benefit of our service lies in the unique features we bring to the industry. In addition to not requiring a long-term contract for services and remaining on-call 24 hours a day, we are proud to have a distinguished reputation for high-caliber caregivers. Since the beginning, our vision has been clear: hire only the best caregivers and expertly match them with our clients.