Sign Business Develops Entrepreneurs in the Computer-Aided Signmaking Industry

Posted on May 10, 2010 by Suzanne Musial

Sign Biz, Inc. was founded in 1989 by Teresa Young who established the business during a time when sign companies were neither retail-oriented nor computer-driven operations. Young, who anticipated the industry shift to B-to-B visual communications, opened the retail sign store concentrating on vinyl graphics and watched the industry grow into a broad advertising medium driven by computer-aided signmaking (CAS) able to offer unlimited design options for all size businesses.

By leveraging the latest technology, the CAS industry continues to grow at a rate of approximately 13% each year with companies becoming increasingly able to fulfill even the largest sign orders, including those for Fortune 500 companies. "This is a huge industry that affords almost limitless niche development - from wall murals and vehicle wraps, to gorgeous 3-dimensional branding elements and lobby video signs. Nearly everyone can find a specialty that is thrilling and profitable," explained Young.

Today, Sign Biz has grown into the largest non-franchised retail sign chain with a network of nearly 200 store owners and is the only full-service business development company in the industry that requires no franchise fees or royalties from its store owners unlike its franchise counterparts.

According to Sign Biz, Inc. VP of Business Development, Greg Salzano, the company's business development program provides complete training, equipment and support with an "evergreen" agreement for the life of the business. "Our non-royalty program, when combined with the lifetime of support, personalized training and comprehensive equipment package truly allows Sign Biz Network Members to be an entrepreneur, yet have the support structure available as they need it," said Salzano.

Young believes that good prospects for joining the Sign Biz network are entrepreneurs willing to apply the company's business model, and who also possess a positive outlook when trying new things. "We guide every new business owner through their first hire, their store design, their logo and branding elements. It is a partnership, so we look for those who want a strong partnership experience in a dynamic industry," said Young.

"We believe Sign Biz will continue to be on cutting edge when it comes to new offerings in the signage industry. We were the first sign chain to add Large Format Digital Print equipment into our package in the 1990's, as well as the first to add Electronic Digital Signage in 2007. Our Network will continue to grow via both new shops and new technology in a market that is nowhere near saturation," said Salzano.

According to Salzano, new Sign Biz Network Members can be up and running within 75 to 120 days including a 30-day training period.