SuperCoups Announces New Franchisee in South Florida

Posted on September 17, 2008 by Pete Kosowski

Richard Yousoufian is owner of Greater Miami SuperCoups

MIAMI SHORES, FL: SuperCoups, a leading nationwide direct mail coupon franchisor since 1982, announces the sale of its Greater Miami SuperCoups franchise to Richard Yousoufian, a resident of Miami Shores.

As a franchisee of SuperCoups, Mr. Yousoufian will be working directly with local businesspeople and others to develop effective advertising campaigns mailed in SuperCoups’ bright blue and yellow envelopes to 60,000 homes from downtown Miami along the Biscayne Corridor to the Broward line. Consumers will receive their envelopes bi-monthly, each one filled with money-saving coupons for products and services available from local businesses in their neighborhoods.

Greater Miami SuperCoups will be mailed throughout the Upper East Side of Miami, Morningside, El Portal, Miami Shores, Biscayne Park, North Miami, North Miami Beach, Sunny Isles Beach and Aventura communities.

Mr. Yousoufian brings to SuperCoups more than twenty years of experience in the advertising sales, marketing and newspaper publishing industry. Previously, Mr. Yousoufian founded and was president of Tab Newspapers in Newton, MA which he, along with his two founding partners, built into the largest chain of weekly newspapers in New England.

As part of the SuperCoups franchise system, Mr. Yousoufian’s customers can benefit from his access to state-of-the-art targeting software covering nearly 100% of his geographic zone, creative coupon design and printing services, up-to-date mailing lists which include all new homes and apartment/condominium complexes added every six weeks, and the stability of being backed by a leading company in the direct mail industry.

"I’m very pleased to acquire this particular SuperCoups franchise," says Mr. Yousoufian. "It represents the most exciting entrepreneurial business opportunity offered in this market in quite a while. SuperCoups presents a unique opportunity to be part of a dynamic, growing and vibrant company – not to mention have the backing of Valassis, one of the largest marketing and mail services company in the nation. I’m confident that we can help area business owners meet their business growth goals and on a personal note, I’m thrilled to be returning to the direct mail marketing business. Guaranteed delivery by the United States Postal Service is a cornerstone of relationship-building with our customers. SuperCoups’ philosophy is all about empowering local business owners and professionals and I feel that, especially these days, being unrelentingly local is more important than ever before. These are some of the things that drew me to purchase this franchise and I look forward to representing SuperCoups in our community."

Mr. Yousoufian is a member of the Miami Shores Chamber of Commerce, North Miami Chamber of Commerce, North Miami Beach Chamber of Commerce and Aventura Marketing Council.

"Richard’s extensive background in the advertising industry, combined with his passion to help local businesses, makes him a great fit within the SuperCoups franchise system," comments Bill Matthews, vice president of franchise development for SuperCoups. "We are excited about his new franchise business and what he can do for local business owners throughout Miami/Dade County and beyond."

Mr. Yousoufian can be reached in the Greater Miami SuperCoups office or by email.

About SuperCoups:
SuperCoups, a Valassis company, is a leading direct mail franchisor throughout the United States. Since 1982, SuperCoups has delivered local savings coupons to consumers. Currently, the company mails over 1.3 billion offers in 64 million envelopes to 17 U.S. states. Franchisees are professionally trained to assist advertisers in developing effective offers and campaigns to maximize sales results and growth. SuperCoups is headquartered in a state-of-the-art 62,000 s/f facility at 350 Revolutionary Drive in East Taunton, MA 02718. About Valassis:
Valassis is the nation’s leading marketing services company, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Through its newest offering – redplum.com – consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 29 states and nine countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.