TCBY tries using technology for its branding

Posted on August 06, 2010 by Franchise Gator Admin

When Google flirted with the frozen confectionery industry and named its newest Android phone application “Fro-yo,” the frozen yogurt chain TCBY thought it would try its hand at computer technology.


TCBY (or The Country’s Best Yogurt) released a satellite image of the Google Headquarters with a thank-you note expertly photoshopped into the vast green pastures that border the Google offices.

“TCBY Frozen Yogurt ... We Think the New Android 2.2 Fro-Yo Upgrade is Sweet!” reads the 20-acre parcel of greenery next to the Googleplex.

The gimmick was apparently Plan B after an idea to bring in 600 gallons of free frozen yogurt to Google’s employees proved to be logistically difficult.

TCBY started in 1981 in Little Rock, Arkansas, to provide a healthy - but sweet - alternative for dessert. The known health benefits of yogurt date back more than 4,000 years, as the probiotic cultures inside the fermenting dairy help with digestion and fight bacteria.

TCBY was bought in 2000 by the Mrs. Fields Famous Brand, and has franchises across the country.