V'S BARBERSHOP CONTINUES GROWTH BEYOND PHOENIX

Franchise Expanding into Houston, TX and Bellingham, WA-

PHOENIX - V's Barbershop®, the authentic and upscale barbershop experience that caters to men and boys, announces two new franchises outside the Phoenix market. The original barbershop concept with today's modern amenities will be opening new locations in Houston, TX and Bellingham, WA in the first quarter of 2010.

"We celebrated our 10-year anniversary last month, so the announcement of these two new franchises comes at an exciting time for the company," said Jim Valenzuela, V's Barbershop Founder and CEO. "Though our expansion is happening during difficult economic times, it's a testament to the brand and reputation we've built in Phoenix. Other barbershops have opened over the years, but V's will always be the "Original" and our franchisees recognize the value of our longevity and success."

Ranked as the number four city in the U.S. by population, Houston, along with Phoenix, marks V's second entry into a top five market. The franchise is owned by David White, who walked into a V's for a haircut while on vacation in Phoenix and was impressed with the quality and services of the barbershop.

"I was attracted to the opportunity to purchase a V's franchise because it's such a classy operation," said White, Houston's franchise partner. "From the excellent service to its overall superior business vision, V's is casually stylish with authentic barber's chairs, flat-screen televisions and sports memorabilia on the walls. All men, whether doctors and lawyers or construction workers, will appreciate the 'guy's-guy's' atmosphere. Houston is lacking something like V's, so there is excitement in bringing a new concept to the market."

Houston's franchise location will include a six-chair barbershop with approximately 1,200 square-feet within the prestigious River Oaks area.

Bellingham, WAfranchise owner Evah Thurman is no stranger to the wellness services industry. Most recently, she worked at a local spa, but was looking to take her career to the next level when she was introduced to V's.

"I always wanted to own my own business, but I also knew it needed to be different from a traditional spa experience," said Thurman. "In doing some research on concepts, I came across the V's opportunity and immediately recognized the potential and value of owning a true barbershop. While there are many salons and spas catering to women in Bellingham, there isn't anything like V's and I know it will be a huge success."

Bellingham's franchise location will include a six-chair barbershop with approximately 1,400 square-feet.

"The great thing about our business is that hair is away growing - even in a down economy," added Valenzuela. "And though hair grows continuously, we are going to grow the V's business in a smart fashion and one store at a time. We've become successful in the last 10 years because we've been strategic and we will continue to do so, not only for ourselves and our customers, but for our franchisees as well."

About V's Barbershop

Since 1999, V's Barbershop has captured the timeless, authentic barbershop experience by combining a rich mix of modern amenities and classic style. V's is committed to providing its patrons with an environment where getting a great haircut or a traditional hot-lather shave also means building great memories for men and their sons. V's full-service, authentic barbershops offer a variety of menu options including high-quality haircuts, straight razor shaves, men's facials, face massages, moustache and beard trims and shoe shines.

Headquartered in Phoenix, V's Barbershop has seven locations Valleywide and two in Southern California including Foothill Ranch and San Clemente. The company has been a repeat winner of various awards and accolades. V's is accepting applications for franchising opportunities from qualified candidates who understand the opportunity and can appreciate the authentic, traditional barbershop experience.