Franchise and Business Opportunities Articles

Toronto, Canada, June 22, 2009… WSI, the world’s leading Internet franchise, has partnered with MarketingExperiments, an Internet based research laboratory that conducts experiments in optimizing sales and marketing processes, to enhance the expertise of WSI’s franchisees (Internet Marketing Consultants). WSI Corporate has aligned with MarketingExperiments to offer 3 courses including: Certified Professional in Landing Page Optimization, Certified Online Testing Professional and Certified Professional in Email Marketing.

Ron McArthur, President of WSI, says,"We are operating in a space that is constantly changing. As a global leader in the Internet marketing industry, WSI recognizes the importance of continuous education to ensure the long-term success of our WSI Internet Marketing Consultants. WSI's alliance with MarketingExperiments will further enhances the expertise our Consultants and we believe this will keep them on the leading edge of today’s Internet marketing best practices."

These courses will provide WSI’s Internet Marketing Consultants with the latest knowledge to better equip them to provide small to medium sized businesses with Internet marketing strategies designed to drive results.

Considering the substantial amount of information that WSI Consultants will receive through these 3 courses, WSI Corporate has incorporated them into its 2009 Advanced Internet Marketing (AIM) Certification Program, whereby WSI Consultants who graduate from one of the three courses offered by MarketingExperiment will earn credits toward their WSI AIM Certification.

Jeanne Hopkins, CMO of MarketingExperiments, says, "We are proud to be associated with an industry leading company like WSI, which has the largest network of Internet Marketing Consultants. Our landing page optimization, online testing and email marketing courses are among MarketingExperiment's top programs and graduates have seen immediate increases in online conversions. The courses have been designed based on years of testing experience and we are pleased that they have become part of WSI's Advanced Internet Marketing (AIM) Certification Program."

The WSI Advanced Internet Marketing (AIM) Certification Program offers WSI Consultants the opportunity to enhance their knowledge on Internet marketing techniques and best practices through advanced courses and activities. All Consultants who complete all the required credits will earn their 2009 -2010 AIM Certification, which will be awarded in April 2010 at WSI’s bi-annual franchisee convention.

About WSI – we simplify the Internet:

WSI leads the global Internet industry offering best of breed Internet marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 150 person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small- and medium-sized business realize their online marketing potential. By using innovation Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2008, WSI is the proud recipient of 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine’s Franchise 500 listing for over 7 years in a row. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.