WhiteScience Announces New Business Strategies for Entrepreneurs

New strategies developed to make business life easier and more profitable

Atlanta, GA: WhiteScience Worldwide today announced the official launch of its newest entrepreneurial business program, the launch of its On-Demand Webinar business opportunity series, and the re-launch of its corporate website to reflect its commitment to its current and future business partners. After a year of dedicated development activities, and subsequent six-month pilot period designed to prove its ROI strategies, this program has proven to be the Company's most innovative endeavor since beginning operations almost a decade ago.

This program's design is a collaborative approach derived from its unique industry experience since beginning operations solely as a manufacturer of dental whitening compounds and maintenance products for the dental community. Through its parent company, Innovative Medical and Dental Solutions, Its earliest products included the highly acclaimed QuikStick, named Top 10 Dental Products in Dentistry Today Magazine. Recognizing the surge for teeth whitening services in the dental sector, its founding partners devised a cross-over strategy sever years ago to market to the cosmetic and Personal Vanity Services Business (PVSB) marketplace. The Company spent 3 years and $4M in R&D to develop SpaWhite, a patented whitening formula that provided the first 20 minute, guaranteed-results teeth whitening system, which also eliminated virtually every side effect due to its proprietary methods of balancing the pH, removing the harmful acidic base known for enamel erosion, and stabilizing the peroxygens. In addition to providing uniformity of application, efficacy and a 2 year non-refrigerated shelf life, the end-user benefits were so recognizable and immediately accepted worldwide, that sales of the Company's boutique products soared and prompted an industry trend that has now seen over 300% growth in the last 3 years. This unique manufacturing process originally devised for its QuikStick maintenance product, now re-marketed under the name WhiteIce, has received many best in product class awards and top innovation nominations. Even today, SpaWhite and WhiteIce stand alone in the industry on these benefits.

Since marketing to the PVSB marketplace through recognized Resort & Spa world leaders such as Ritz-Carlton's, Harrah's Caesar's, Hyatt and Westin's, and through industry trade shows, in-line mall stores and kiosks, and its growing independent national retail accounts, WhiteScience's entrepreneurial program has been designed to provide an unmatched combination of experience in these cross sectors to entrepreneurs granting greater access to detailed product information, development, deployment best practices, and marketing and sales resources.

Uniquely, the Company also provides those with existing business operations in the cosmetic/personal vanity services business sector (PVSB's), such as hair, nail, day and medi-spas, estheticians, and cosmetologists; or those in the Wellness sector, such as wellness groups, fitness centers, estheticians and massage therapists a unique profit-centered program designed to meet the needs of a vast consumer marketplace that has grown more demanding, but who exhibit less loyalty to their personal care providers.

The Company's latest programs are targeted to current PVSB business owners and Independent Distributors who wish to service the PVSB or Wellness market sectors using a 'vending' sales and service model. In addition to patented products and equipment, Distributors receive complete training enabling deployment of the Company's proven strategic and synergistic marketing programs, including regular incentives and promotions designed to retain and expand its customer base, create repeat and referral business and gain or regain the loyalty of its customers.

The Company features six tiers-Retail, Starter, Premier, Enterprise, Master, and Exclusive business opportunities internationally, customized according to profit goals of the entrepreneur. In addition to the freedom and flexibility gained by acceptance into their programs, the Company offers a limited territory saturation feature, and benefit from a higher level of collaboration, and a go-to-market approach. Exclusive Distributor partners having the opportunity to develop an exclusive region, with minimum 1M+ population centers, gain lead generation benefits, in market training and deployment support and other key benefits.

"By launching this new program, WhiteScience is renewing its commitment to our Distributor partners' success in their efforts to deliver superior teeth whitening solutions to its customers," says Lisa Terry, WhiteScience VP of Business Development. "Our relationships with our partners are critical because they allow us to collaborate in developing new and innovative products that provide valuable services to consumers, with superior results, without the high dental price tag, and at the same time build successful marketing programs that meet the growth and profit goals of not only our company, but our partners and/or their PVSB accounts."

The WhiteScience Partner Network was created in concert with WhiteScience, is parent company, its Whitening on Wheels program and international distributors, and leading business partners. WhiteScience business partners, such as Ulta Corporation, Ave You, Adam Broderick Salon & Spa, Peller Salon, Hair, Christie's Caesars, Harrah's, Westin Corp., and the Intercoiffure Member Council, served as launch partners and offered insight and direction for developing the program.

"As a longtime partner, we enthusiastically embrace the partner program," says Jason Peller, award-winning hair designer, instructor and cousin to Vidal Sassoon, "Our clientele have been with us for largely two decades, and we were at stagnant growth until the WhiteScience marketing program was introduced into our business. The program collateralized all necessary products and equipment, marketing collateral, e-blast campaigns and salon packages designed to incentive not only teeth whitening , but my primary business offerings. The most amazing thing was the revenue sharing feature introduced first through their on-site Event Day promotions, which generated quite a bit of buzz. Our base of business and income grew substantially, and virtually immediately. It is a very win-win approach to business. My WhiteScience partner and I both make money, and my customers are happy. I highly recommend the incorporation of this business line into any business."

Headquartered in Atlanta, GA, WhiteScience Worldwide is the international industry leader in boutique teeth whitening and maintenance products.