Wingstop Receives Restaurants & Institutions' Consumers' Choice in Chains Award

Posted on September 08, 2009 by Suzanne Musial

DALLAS – Wingstop, the chicken wing chain that sells more than one million wings daily, also ranks among the elite when it comes to customer satisfaction, according to Restaurants & Institutions. Wingstop received the publication's Consumers' Choice in Chains Silver Award in the chicken category. The announcement was made during a ceremony August 17 at The Ritz-Carlton in Dana Point, Calf.

The Consumers' Choice in Chains awards are voted on by consumers and winners are named in 13 menu categories based on scores given to each restaurant chain. In the study, 3,000 consumers were asked to rate nearly 120 chain restaurants on eight customer-satisfaction attributes: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience.

"The R&I Consumers' Choice in Chains award is a people's choice award that sends a powerful message to the industry and beyond," said Dan Hogan, Restaurants & Institutions' publisher. "The attributes Wingstop demonstrates clearly set them apart from others in the chicken segment."

"Wingstop is incredibly honored to receive this award," said Jim Flynn, president and CEO of Wingstop. "We take great pride in guest satisfaction and would like to especially acknowledge the hard work and dedication or our Brand Partners – our network of franchisees, our crew members and our corporate team."

Wingstop was founded in 1994, began franchising in 1997, and today Wingstop has more than 650 locations open or under development nationwide. In July Wingstop reached 24 quarters, or six consecutive years, of positive comp store sales.

About Wingstop
Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings. Wingstop features nine wing flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. The wings are cooked-to-order and customers can also choose from homemade side dishes including fresh-cut seasoned fries, bourbon baked beans, potato salad, creamy cole slaw, vegetable sticks, rolls and assorted dipping sauces. Wingstop has received an American Business Award for Best Overall Company and was chosen Wing King at the 2006 National Buffalo Wing Festival. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003.