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ActiveRx Focused on Treating Exploding Senior Population

Posted on March 23, 2011 by Stacey Fousse

ActiveRx Rehabilitation is a physical therapy and medically supervised exercise business specializing in working with senior adults. The Chandler, Arizona-based opportunity is now available to franchisees who would like to enter the exploding category of active aging.

The company will be introducing its franchise model to qualified operators interested in single or multi-location opportunities and regional territories in six states including Arizona, Colorado, Nevada, New Mexico, Missouri and Utah.

ActiveRx founder and CEO Matt Essex says the company is focused on helping older adults choose how they age. Essex has spent the past decade developing the business model.

"ActiveRx is redefining the aging process by improving physical function and extending independence through incorporating the two things that both patients and caregivers want most-time and care in the delivery of healthcare," Essex said.

The business uses a low overhead and low patient volume model to provide a high ROI potential fulfilling a unique niche in the national healthcare market as an outpatient practice focused exclusively on the physical challenges of aging.

"There is truly a need for senior physical rehab services," says ActiveRx's first independent owner/operator, Don Mecsey, who opened his clinic in late 2009. "Our one-on-one care is really different."

According to Essex, start-up is made easy with minimal staffing and equipment requirements, and ActiveRx is also contracted with Medicare and many insurance companies which enables patients to utilize their health insurance proactively.

With 38 million Americans over age 65 and another 76 million Baby Boomers who began turning 65 this January, according to 2010 Census data, Essex believes that ActiveRx is positioned to emerge as the nation's leading provider of "wellness-oriented rehabilitation" to facilitate active aging.

"The timing is perfect to be in the senior healthcare industry," Essex said.

About ActiveRx

ActiveRx currently operates two company-owned facilities in Scottsdale and Phoenix.

A third location in Surprise, Arizona is independently owned and operated.

For franchise information: http://www.franchisegator.com/ActiveRx-franchise/

Read more about ActiveRx

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