Beef ‘O’ Brady’s growing in the panhandle

Posted on April 22, 2011 by Stephan Baldwin

Beef 'O' Brady's currently has 220 franchised locations of their family sports pubs and restaurants. They are well known for their excellent food and community ties. Now Dunnellon, Florida will be home to their newest location after much research.

In order to open a new Beef 'O' Brady's research is done into the demographics of the region as well as brand recognition in the state they wish to expand. This research showed that Dunnellon, Florida is an ideal new location for them. While there is a constant demand for family friendly restaurants there are a limited number of providers. Beef ‘O’ Brady’s has seen this opening and is filling the gap and outpacing their competitors.

James Walker, CEO for Beef 'O' Brady's says: "While there’s definitely a market for Beef ‘O’ Brady’s in Dunnellon, we’re taking a careful approach to finding a franchise partner with business savvy, tenacity and a readiness to reinvest in the communities they serve, To ensure a long, happy partnership, we ensure that our franchise partners meet stringent criteria and share our values."

Dunnellon, Florida will be excited to have their new Beef ‘O’ Brady’s as there will many new innovations the company has launched that will come with the restaurant. These include a new interactive website to enhance their business model and community-oriented culture.

Ironically, despite what its name implies, Beef 'O' Brady's is best known for its Buffalo chicken wings. Originally, the chain’s menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even "hotter" place to eat.