Business Is Picking Up For A New Dog Waste Franchise

Posted on November 06, 2007 by Bill Dube

Doo Care Announces National Expansion through Franchising

TUCSON, Ariz. – A new franchise is banking on the future of dog poop.  After developing successful dog waste management services in Illinois and Arizona, Doo Care has embarked on a national expansion strategy through franchising.  Based in Tucson, Ariz., the franchisor of Doo Care, DC Franchising LLC, has announced an aggressive plan to open 200 franchises over the next five years.

“Okay, we know that dog poop cleaning isn’t the sexiest business concept, but think about it… Roughly 40% of U.S. households have dogs. This translates into more than 40 million households that have to cope with dog poop, and we see this as an enormous market base for Doo Care,” states Ray Hays, President and CEO of Doo Care.

Doo Care was founded in August 2006 by Nat Truitt, a local entrepreneur in Glen Ellyn, Ill, near Chicago. In its first year, the company developed a loyal client following in the Chicago metro area. “I was looking for a high-growth service business, and my research showed that the dog waste business was both lucrative and underserviced. Combine this with a solid business model, technology and marketing, and you have a recipe for success.” Based on the Doo Care’s initial results, the company partnered with investors to launch the second operation in Tucson, Ariz., and to spearhead their franchise expansion.  Currently, Doo Care services hundreds of residential and commercial clients in the Chicago and Tucson metro area markets.

As part of the newly released Franchise Offering Circular, Doo Care has disclosed quarterly revenues and gross margins for the Chicago area operation’s first year in business.  “By the end of its first full 12 months, the Chicago operation was showing a quarterly gross margin in excess of 49%. That’s a great track record for any new business, especially for a concept that can be launched with less than $40,000 in startup capital,” says Hays. “During the startup phase, a Doo Care franchise can be managed from a home office, which will save significantly on overhead expenses.”

The company’s owners and managers are not newcomers to franchising. The Doo Care management team has over 50 years of combined experience in franchising, both as franchise executives and as franchise owners. “Based on our experience with other successful franchise concepts, we understand the importance of partnering with winning franchise owners to build the Doo Care brand,” Hays added. “A franchisor’s success will depend on the success of its franchisees. At Doo Care, we focus on providing best-of-breed franchise tools and support to help improve efficiency, control costs and drive revenues for our franchise owners.” The company has worked with technology vendors to develop and test operational tools, such as GPS-based route mapping solutions, call center support tools and turn-key marketing programs.

About Doo Care

Doo Care is a professional pet waste removal and management company dedicated to helping

residential and commercial customers keep their yards free of pet waste. Doo Care is an environmentally conscious company, preserving water and land by managing and disposing of pet waste in an environmentally appropriate manner. The first Doo Care operation was founded in August 2006 near Chicago, Ill, and the franchise headquarters for Doo Care, DC Franchising LLC, is located in Tucson, Ariz.