Kona Ice is preparing to surf into new turf this season.
The tropical shaved ice brand recently introduced a tidal wave of innovations during the Kona Konvention held in Northern Kentucky from January 28th thru January 31st, including the launch of a new flavoring company and the rollout of a mobile phone app. The brand also announced that it has given away a total of $35 million to communities nationwide since its inception eight years ago.
In addition to the recent updates, Mayor Sherry Carran of Convington, Kentucky, made a special appearance to proclaim that January 29th has officially been named “Kona Ice Day,” which was met with a standing ovation at the event.