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David Timlin Named New CEO of Yakety Yak Wireless Franchise, Inc.

Seasoned Professional Brings Ideal Combination of Retail and Wireless Industry Experience to Position

NEWPORT BEACH, Calif., – David Timlin was named CEO for Yakety Yak Wireless, Inc., (YYWI) one of the largest wireless franchises in the nation. He replaces Yuvi Shmul, who will remain a member of the YYWI board of directors. Timlin also serves as vice president of sales and training for T-Street Management, Inc.

Timlin brings to the position a combination of retail and wireless industry experience that spans 20 years and includes sales and management positions with Go Wireless, The Good Guys WOW, Al & Ed’s Autosound and MobilWorks, with a strong background in sales, carrier and master dealer contract negotiations, equipment purchases, marketing, advertising and training.

“I have been part of the wireless industry since its early days, and have watched the mobile phone evolve from a simple calling device to the must-have, multi-functional communications device it is today,” Timlin said. “Your mobile phone is not just for making calls, but for checking email, surfing the Net, sending text messages, social networking, taking pictures, listening to music, watching movies or even shooting them.

“This is an industry that continuously evolves, and I am very excited about the market opportunities for Yakety Yak. Ancillary product such as memory upgrades, navigation, Internet and email capabilities will be the growth drivers for us,” Timlin said. “Yakety Yak franchisees are vested store owners, who understand and are aware of industry trends, and take the time to provide exceptional customer service and support.”

About Yakety Yak

Yakety Yak Wireless, Inc. is one of the largest wireless franchises in the nation, offering a unique shopping experience from leading brands such as Sprint®, Nextel®, T-Mobile®, Verizon®, Amp’d Mobile®, Alltel®, Cricket®, Motorola® and Bluetooth®. Rather than limiting our customers to a single product or service, we assist customers in choosing the wireless products and services that best fit their needs. Our innovative system and customer-centric approach have revolutionized the way people buy wireless communication solutions, and made Yakety Yak the one-stop shop for the consumer looking to get new or upgraded phone service or the latest wireless accessories.

February 13, 2007
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