DALLAS — To kick off the new year, Dickey’s Barbecue launched a social media campaign that asked fans to Tweet their favorite meat. The social campaign, #SpicyorSweet, garnered over 5,000 votes via Twitter and put fans in the running to win free barbecue for an entire year. Today, the nation’s largest barbecue chain announced the winner of the campaign and results of the vote.
"Our guests really responded to the Sweet or Spicy campaign," said Roland Dickey, Jr. president and CEO of Dickey’s Barbecue Restaurants, Inc. "62% of our guests voted for the Sweet Pulled Pork Cornbread Sandwich while 38% appreciate the Spicy Chicken Cornbread Sandwich " both sandwiches were big winners for our brand."